{"podcast":{"title":"Horse Person","slug":"horse-person-7041983","podcast_index_feed_id":7041983,"rss_url":"https://feeds.libsyn.com/545512/rss","website_url":"https://sites.libsyn.com/545512","image_url":"https://static.libsyn.com/p/assets/c/4/4/c/c44cc3e47e7c256ce55e3c100dce7605/HorsePerson_PodcastThumbnail-01_resizedforlibsyn.png","author":"Caroline Culbertson & Beth Behrs","episode_count":53,"summary":"Being a horse person is like this: the more you learn, the more you realize you know nothing... at all. So, with all the different \"bubbles\" of the horse world, how can we all get into the same room to share a little bit of curiosity, perspective, and humanity with each other? Welcome to Horse Person, the equestrian podcast hosted and produced by 3x award-winning podcaster Caroline Culbertson. Part education, part human-(horse?) interest, all with the ultimate goal of supporting and encouraging you on your journey to become the best horse person you can be.","last_synced_at":"2026-07-15T20:17:44.589925+00:00","page_url":"https://stenobird.com/podcast/horse-person-7041983"},"episode":{"title":"What Will It Take to Make Equestrian Sport Mainstream? With Frankie Thieriot","slug":"what-will-it-take-to-make-equestrian-sport-mainstream-with-frankie-thieriot","published_at":"2026-03-18T09:04:00+00:00","page_url":"https://stenobird.com/podcast/horse-person-7041983/what-will-it-take-to-make-equestrian-sport-mainstream-with-frankie-thieriot","show_page_url":"https://stenobird.com/podcast/horse-person-7041983","url":"https://79b2102c-3fd6-423a-a765-ff527b31a91a.libsyn.com/what-it-will-take-to-make-equestrian-sport-mainstream-with-frankie-thieriot","audio_url":"https://traffic.libsyn.com/secure/79b2102c-3fd6-423a-a765-ff527b31a91a/FrankieThieriot.mp3?dest-id=4703547","summary":"This episode is proudly sponsored by Nikovian - luxury equestrian apparel without the luxury price tag. Use code horseperson15 for 15% off your order at checkout. What would it take for equestrian sport to become mainstream? Caroline sits down with Frankie Thieriot - founder of Athletux, upper-level event rider, and longtime commentator - to explore what's really holding the sport back. We talk storytelling and vulnerability, sponsorship and social media. We unpack how equestrian sport is evolving and what riders, brands, and media need to do to grow it. In this episode: Why storytelling is key to growing the sport The risks riders face in being vulnerable What brands actually look for in sponsorships The biggest mistakes riders make when marketing themselves How equestrian sport can expand without losing its values","meta_description":"This episode is proudly sponsored by Nikovian - luxury equestrian apparel without the luxury price tag. Use code horseperson15 for 15% off your order at c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3319,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/horse-person-7041983/episodes/what-will-it-take-to-make-equestrian-sport-mainstream-with-frankie-thieriot/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/horse-person-7041983/what-will-it-take-to-make-equestrian-sport-mainstream-with-frankie-thieriot.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}