{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":549,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-07-21T04:18:06.117527+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"Using Free Channels to Reach Early Ecommerce Buyers | Russell Breuer | Spot & Tango","slug":"using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango","published_at":"2026-04-06T13:30:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango-2mITRwz0","audio_url":"https://api.riverside.com/hosting-analytics/media/18b78408ad87d2311d93b149b4f5ebbffd8c59a6feab4dac4d05eb97b75f5e89/eyJlcGlzb2RlSWQiOiI0MzNiMzY2OC1kMzc3LTQ2ZjYtYjhhYS0yMTdhNjQxZmJiYzciLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvNDMzYjM2NjgtZDM3Ny00NmY2LWI4YWEtMjE3YTY0MWZiYmM3LzEyOF9kZWZhdWx0X3RjLm1wMyJ9.mp3","summary":"Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade meals, delivered direct-to-consumer. Russell was inspired by his dog, Jack, to create the company, which now has over $100+ million in annual revenue and has sold over 120 million meals since inception. Prior to Spot & Tango, Russell worked in private equity and held leadership positions at BerchWood Partners, Zephyr Management, and Nash & Co Capital in London. In This Conversation We Discuss: [00:00] Intro [01:43] Starting a venture as a side gig first [03:55] Sponsor: Migrate [05:54] Using free channels to find first users [06:56] Iterating platforms as the business grows [08:24] Starting local before scaling distribution [10:47] Sponsor: Intelligems [12:47] Failing fast to find what actually works [15:06] Aligning growth speed to profitability goals [18:08] Sponsor: Electric Eye [19:17] Building innovative products to scale [21:39] Callouts [21:48] Learning scaling operations the hard way [23:38] Recognizing that success is never a one-man show Resources: Subscribe to Honest Ecommerce on Youtube Healthy, fresh dog food delivery service spotandtango.com/ Follow Russell Breuer linkedin.com/in/russell-breuer-0b3b57 Migrate and grow more klaviyo.com/honest Book a demo today at intelligems.io/ Schedule an intro call with one of our experts electriceye.io/connect If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!","meta_description":"Russell Breuer is the Founder and CEO of Spot & Tango, an innovative pet health and wellness brand that provides dogs with high quality, human grade m…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1515,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/using-free-channels-to-reach-early-ecommerce-buyers-russell-breuer-spot-tango.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}