{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":549,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-07-21T04:18:06.117527+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"The Marketing and Logistics of Product Drops | Yong-Soo Chung | Urban EDC & GrowthJet","slug":"the-marketing-and-logistics-of-product-drops-yong-soo-chung-urban-edc-growthjet","published_at":"2023-05-01T13:00:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/the-marketing-and-logistics-of-product-drops-yong-soo-chung-urban-edc-growthjet","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/223-the-marketing-and-logistics-of-product-drops-with-yong-soo-chung-nQeeNUU0","audio_url":"https://api.riverside.com/hosting-analytics/media/6ab6fd0d890628df67052a5e22bb5dadd616786b7cb6a2716862a1b653962e2c/eyJlcGlzb2RlSWQiOiJlNjcyYjI4NC1jNzNlLTQzODUtOGI0MC0zODdiODI4NmYyOTMiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvZTY3MmIyODQtYzczZS00Mzg1LThiNDAtMzg3YjgyODZmMjkzL2RlZmF1bHRfdGMubXAzIn0=.mp3","summary":"Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands. He also has a French bulldog named Spotted Humphrey who has over 150k followers across all social platforms. He and his wife launched a dog boutique called Spotted By Humphrey with Humphrey as Chief Barking Officer. Yong-Soo also recently launched a new podcast called First Class Founders where he shares his entrepreneurial experiences as a 3X Founder. In This Conversation We Discuss: [00:00] Intro [00:51] Talking about Spotted Humphrey [02:20] What Yong-Soo is up to these days [05:28] The idea and genesis of Urban EDC [07:28] Validating an idea if it’s viable as a business [08:34] Realizing that the business is scalable [10:33] Traditional vs the “drop” model [12:47] How getting banned on FB ads became an asset [14:12] Sponsor: Electric Eye electriceye.io/connect [15:09] Sponsor: JSON-LD For SEO jsonld.app [16:26] Sponsor: Retention.com retention.com/honest [17:18] The greatest asset for Urban EDC: Email list [18:18] Urban EDC’s series of email flows [20:18] Yamato Club: Urban EC’s paid membership [24:29] First Class Founders: Yong-Soo’s podcast [25:33] Don’t waste resources on something tractionless [26:00] Consistency is really important [26:40] Where to find Yong-Soo and Urban EDC Resources: Subscribe to Honest Ecommerce on Youtube A purveyor of artisan crafted everyday carry gear urbanedcsupply.com Grow your Ecommerce business without sacrificing the planet growthjet.com Learn proven strategies to start & grow your online business each week firstclassfounders.com Connect with Yong-Soo @YongSooChung Schedule an intro call with one of our experts electriceye.io/connect Get your free structured data audit for your store jsonld.app Book…","meta_description":"Yong-Soo is the Founder & CEO of Urban EDC and GrowthJet, a climate-neutral certified 3PL for fast-growing e-commerce brands. He also has a French bul…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1651,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/the-marketing-and-logistics-of-product-drops-yong-soo-chung-urban-edc-growthjet/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/the-marketing-and-logistics-of-product-drops-yong-soo-chung-urban-edc-growthjet.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}