{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":549,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-07-21T04:18:06.117527+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"The Importance of Trust in Growing a Business | Wylie Robinson | Rumpl","slug":"the-importance-of-trust-in-growing-a-business-wylie-robinson-rumpl","published_at":"2022-07-25T10:00:34+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/the-importance-of-trust-in-growing-a-business-wylie-robinson-rumpl","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/183-the-importance-of-trust-in-growing-a-business-with-wylie-robinson-3kGoJ_xY","audio_url":"https://api.riverside.com/hosting-analytics/media/cf238a90f59fd7c97e407adffa254b6c09ddb9bcedab8c363e81ed539f139cc5/eyJlcGlzb2RlSWQiOiJhM2YwOTYyMS0xYTYwLTRjZjktODZmNS0xMjg2OWUzNTliMjEiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvYTNmMDk2MjEtMWE2MC00Y2Y5LTg2ZjUtMTI4NjllMzU5YjIxL2RlZmF1bHRfdGMubXAzIn0=.mp3","summary":"Wylie Robinson is the founder and CEO of Rumpl, a company that's on a mission to introduce the world to better blankets. Robinson started as a designer (architecture degree) and worked in many creative fields including graphic design, architecture, branding, illustration, music. Robinson is also a former professional mountain biker and avid surfer, skier, climber. In This Conversation We Discuss: [00:00] Intro [01:27] Why blankets? [02:28] How Wylie thought of the idea of blankets [04:37] Pivoting from Kickstarter to a brand [06:31] When or when not to release on Kickstarter [07:22] Acquiring new customers post-Kickstarter [08:30] Sponsor: Electric Eye electriceye.io [09:34] Sponsor: Mesa apps.shopify.com/mesa [10:22] Sponsor: Klaviyo klaviyo.com/honest [10:37] Experiencing co-founder separation [13:18] How Wylie’s role at Rumpl changed over the years [14:35] Wylie’s advice for delegation [16:34] Build a product that you understand yourself [17:51] Where to find Rumpl [18:17] Why Rumpl’s product selection in Amazon different Resources: Subscribe to Honest Ecommerce on Youtube Outdoor blankets that are inspired by nature and the outdoors and crafted with modern materials and technologies rumpl.com Connect with Wylie linkedin.com/in/wylierobinson Scale your business with electriceye.io Download Mesa at the Shopify App Store apps.shopify.com/mesa Level up your customer support gorgias.grsm.io/honest Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest Get started with a free account at klaviyo.com/honest If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!","meta_description":"Wylie Robinson is the founder and CEO of Rumpl, a company that's on a mission to introduce the world to better blankets. Robinson started as a designer (a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1236,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/the-importance-of-trust-in-growing-a-business-wylie-robinson-rumpl/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/the-importance-of-trust-in-growing-a-business-wylie-robinson-rumpl.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}