{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":561,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-09-15T04:18:52.996395+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"Omhu's Zero-Discount Strategy Behind Its Viral Teddy Sofa","slug":"omhu-s-zero-discount-strategy-behind-its-viral-teddy-sofa","published_at":"2026-08-03T13:00:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/omhu-s-zero-discount-strategy-behind-its-viral-teddy-sofa","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://api.riverside.com/hosting-analytics/media/86960db6bfbcc23a9e01a2ae0e59df1e86699a431ab4a3a46703d49e29e9bd40/eyJlcGlzb2RlSWQiOiJiZDZhYjg1OS04ZDUxLTRiYzQtYjI4Yi01MzVjMWFjNjgzOTEiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE3MDVhMWFhODUyM2Y0ZTE2NTMyMWNkL2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi04LTNfXzExLTYtMzQubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/86960db6bfbcc23a9e01a2ae0e59df1e86699a431ab4a3a46703d49e29e9bd40/eyJlcGlzb2RlSWQiOiJiZDZhYjg1OS04ZDUxLTRiYzQtYjI4Yi01MzVjMWFjNjgzOTEiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE3MDVhMWFhODUyM2Y0ZTE2NTMyMWNkL2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi04LTNfXzExLTYtMzQubXAzIn0=.mp3","summary":"Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors including design (URU Design) and digital marketing/social media (Nordic Social). Alexander's background also includes earlier ventures, after a stint in banking he launched an e-commerce business selling socks online, before eventually co-founding Nordic Social which was sold to PE in 2023. Today, he is the CMO of OMHU, one of Europe's fast growing D2C brands. In This Conversation We Discuss: [00:00] Introduction [01:56] Starting young in Ecommerce [02:55] Joining brands as an early as employee [03:44] Lessons from a failed first business [04:52] AOV then versus now [05:23] Unit economics simply explained [06:51] Sponsor: Klaviyo [09:00] Bundling and upselling on big-ticket items [10:18] Leaning and maximizing social first strategy [11:47] Why doubling down beats spreading thin [13:08] Building influencer teams in today’s market [14:04] Sponsor: Intelligems [15:59] Remembering the zero discount policy [17:26] Training customers to anticipate sales [18:50] Sponsor: eFulfillment Service [20:25] Discovering the long customer journey [22:32] Learning curves of a European brand in the US [24:49] Callouts [26:05] Navigating culture and politics in business [28:22] Difference of Brand and product led growth Resources: Subscribe to Honest Ecommerce on Youtube Home of the TEDDY Sofa omhucph.com/ Follow Alexander Morabbi Wulsch alexander-morabbi-wulsch-4486b3113 Get your free demo klaviyo.com/honest Book a demo today at intelligems.io/ Lower scale costs today eFulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the…","meta_description":"Alexander Morabbi Wulsch is a Danish entrepreneur and business leader. Previously, he has held leadership roles in several companies across sectors includ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1844,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/omhu-s-zero-discount-strategy-behind-its-viral-teddy-sofa/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/omhu-s-zero-discount-strategy-behind-its-viral-teddy-sofa.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}