{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":561,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-09-15T04:18:52.996395+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"How Bang & Olufsen Rebuilt Ecommerce for a 100-Year Brand","slug":"how-bang-olufsen-rebuilt-ecommerce-for-a-100-year-brand","published_at":"2026-08-24T14:00:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/how-bang-olufsen-rebuilt-ecommerce-for-a-100-year-brand","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://api.riverside.com/hosting-analytics/media/577b7092a2edb0be5665c96abfdd84ef991b06bb12cada8cb8ff3fb012044fc1/eyJlcGlzb2RlSWQiOiI1MzcyMTZiZS1lZjMwLTQwYTktYTNhNy0zNDM2MGQ0YjMxYWUiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE4YzAzYWYyOWJmMmI2ZTllODVjZjkxL2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi04LTI0X18xMC00MS0xOS5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/577b7092a2edb0be5665c96abfdd84ef991b06bb12cada8cb8ff3fb012044fc1/eyJlcGlzb2RlSWQiOiI1MzcyMTZiZS1lZjMwLTQwYTktYTNhNy0zNDM2MGQ0YjMxYWUiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE4YzAzYWYyOWJmMmI2ZTllODVjZjkxL2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi04LTI0X18xMC00MS0xOS5tcDMifQ==.mp3","summary":"Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets high-fidelity sound. With over a decade of international experience across Adidas, Escada, and B&O, she's built her career at the intersection of digital innovation and brand storytelling; leading content, SEO and AI search, and ecommerce growth strategies that bring a legacy brand confidently into a digital-first, omnichannel future. In This Conversation We Discuss: [00:00] Introduction [02:20] A century of maintaining brand craftsmanship [05:02] Kicking off the brand’s digital transformation [09:46] Sponsor: IntelliGems [11:47] Building omnichannel Ecommerce roadmaps [15:03] Sponsor: Klaviyo [17:24] Legacy systems and internal friction [18:17] Piloting in-store appointment bookings [23:40] Sponsor: eFulfillment Service [25:59] Winning over franchisees with customer data [27:19] Callouts [27:29] Optimizing for AI search and AEO [36:48] Why strong SEO fuels AI search success [39:02] Final thoughts and where to find Giulia Resources: Subscribe to Honest Ecommerce on Youtube High-end Headphones, Speakers, and Televisions bang-olufsen.com/en/int Follow Giulia Miotti linkedin.com/in/giulia-miotti-digital/ Book a demo today at intelligems.io/ Get your free demo klaviyo.com/honest Lower scale costs today eFulfillmentService.com/honest If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!","meta_description":"Giulia Miotti is Senior Ecommerce Experience and Performance Manager at Bang & Olufsen, the Danish luxury audio brand where Scandinavian design meets…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2400,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/how-bang-olufsen-rebuilt-ecommerce-for-a-100-year-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/how-bang-olufsen-rebuilt-ecommerce-for-a-100-year-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}