{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":549,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-07-21T04:18:06.117527+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"From Iraq Prototype to Millions: Sheath Underwear's Story","slug":"from-iraq-prototype-to-millions-sheath-underwear-s-story","published_at":"2026-07-20T13:30:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/from-iraq-prototype-to-millions-sheath-underwear-s-story","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://api.riverside.com/hosting-analytics/media/671c43c214d11f8fc7e20faec9f8ca14f08fb2a7b938608338880183dabf4ced/eyJlcGlzb2RlSWQiOiI0ZGJlZmJhNy05ZGE5LTRmYTAtOGM4NS1jMjc4Yjk4ZGM3ZDkiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE1ZGUwYjFkZDNhYTU4OGExOGI4YWRiL2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi03LTIwX18xMC00Ny00NS5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/671c43c214d11f8fc7e20faec9f8ca14f08fb2a7b938608338880183dabf4ced/eyJlcGlzb2RlSWQiOiI0ZGJlZmJhNy05ZGE5LTRmYTAtOGM4NS1jMjc4Yjk4ZGM3ZDkiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE1ZGUwYjFkZDNhYTU4OGExOGI4YWRiL2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi03LTIwX18xMC00Ny00NS5tcDMifQ==.mp3","summary":"Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat of the Iraqi desert. After two combat deployments, Robert left the military with a mission: to create performance-driven underwear built around a patented dual pouch system that delivers unmatched comfort and support for active men. What started as a bootstrap idea fueled by a $5,000 insurance check and a successful Kickstarter campaign in 2013 has grown into a globally recognized brand selling to customers in over 120 countries. SHEATH is the first ever Official Underwear Partner of the UFC — a milestone Robert built without taking on outside investors. A daily meditator, lifelong student of Napoleon Hill's Think and Grow Rich, and relentless entrepreneur, Robert's story is a testament to grit, reinvention, and the power of solving a real problem the world didn't know it had. In This Conversation We Discuss: 00:00 Introduction 01:02 What an elite underwear makes 01:56 The Iraq deployment origin story 04:20 Building the first underwear prototype 07:32 Sponsor: Klaviyo 09:47 Early prototypes and finding a manufacturer 15:12 Launching the first Kickstarter campaign 17:06 Sponsor: Intelligems 18:33 A botched production and near giving up 21:03 The second Kickstarter and revenue growth 22:58 Using AI to speed up product design 24:12 Sponsor: eFulfillment Service 25:58 Finding customers beyond Kickstarter 26:57 The comedian throw stunt 28:18 Sponsoring comedians and podcast hosts 30:43 Famous names and loyal ad partners 35:04 Advice for aspiring entrepreneurs 38:14 Where to buy underwear for legends Resources: Subscribe to Honest Ecommerce on Youtube Men's pouch underwear sheathunderwear.com/ Follow Robert Patton linkedin.c…","meta_description":"Robert Patton is the Founder and CEO of SHEATH, a premium men's underwear brand he conceived while serving as a U.S. Army Sergeant in the scorching heat o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2363,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/from-iraq-prototype-to-millions-sheath-underwear-s-story/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/from-iraq-prototype-to-millions-sheath-underwear-s-story.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}