{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":561,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-09-15T04:18:52.996395+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"CRO Is Broken: Alex McEachern of Intelligems on Growth Testing","slug":"cro-is-broken-alex-mceachern-of-intelligems-on-growth-testing","published_at":"2026-08-27T14:00:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/cro-is-broken-alex-mceachern-of-intelligems-on-growth-testing","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://api.riverside.com/hosting-analytics/media/aee6c653b6b962205b56549ca4ea980d02111844de7bbc1730a1eba2855dbfaa/eyJlcGlzb2RlSWQiOiJlYTllMzU4MS0yNGY2LTQ5MzctOTJkNi0wNWEyMGNmYWZhODgiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE4ZmY4ZGFlOGQ1YmI1MDVmNTdjNDViL2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi04LTI3X18xMC00NC0xMC5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/aee6c653b6b962205b56549ca4ea980d02111844de7bbc1730a1eba2855dbfaa/eyJlcGlzb2RlSWQiOiJlYTllMzU4MS0yNGY2LTQ5MzctOTJkNi0wNWEyMGNmYWZhODgiLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE4ZmY4ZGFlOGQ1YmI1MDVmNTdjNDViL2hvbmVzdC1lY29tbWVyY2UtY29tcG9zZXItMjAyNi04LTI3X18xMC00NC0xMC5tcDMifQ==.mp3","summary":"Alex McEachern is Head of Marketing at Intelligems, where he helps ecommerce brands unlock profitable growth through pricing and retention strategies. With a background spanning product marketing, product management, and brand development, Alex has led cross-functional teams and go-to-market efforts at high-growth companies. He is acclaimed for building strategic narratives, scaling brand visibility, and launching initiatives that align product experience with customer value. A graduate of Wilfrid Laurier University with a BBA in Marketing, Alex brings analytical depth and creative energy to the intersection of growth, user experience, and commerce. His work is informed by a passion for behavioral psychology, practical experimentation, and a belief that great brands earn trust over time, not just clicks. In This Conversation We Discuss: [00:00] Introduction [02:20] Disclosure on the Intelligems partnership [04:05] Mistranslating conversion rate optimization [07:50] Why CRO undersells what the work is [10:15] Different stakeholders, different trade-offs [12:00] CRO specialist vs Chief Revenue Officer mix-up [13:18] Callouts [13:28] Statistical significance and informed decisions [18:30] The truth about minor test tweaks [21:15] Where AI actually helps experimentation [25:50] Coining the term growth experimentation [28:10] AI in the wrong hands is dangerous Resources: Subscribe to Honest Ecommerce on Youtube A/B Test Prices & Offers for Ecommerce intelligems.io/ Follow Alex McEachern linkedin.com/in/alexmceachern If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!","meta_description":"Alex McEachern is Head of Marketing at Intelligems, where he helps ecommerce brands unlock profitable growth through pricing and retention strategies. Wit…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1564,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/cro-is-broken-alex-mceachern-of-intelligems-on-growth-testing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/cro-is-broken-alex-mceachern-of-intelligems-on-growth-testing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}