{"podcast":{"title":"Honest Ecommerce","slug":"honest-ecommerce-14292","podcast_index_feed_id":14292,"rss_url":"https://api.riverside.com/hosting/S3wcJsCy.rss","website_url":"https://honestecommerce.co","image_url":"https://hosting-media.riverside.com/media/imports/podcasts/3024deae-821e-4195-ad6a-903b5f3b6ddf/avatar.jpg","author":"Shopify Expert Chase Clymer","episode_count":561,"summary":"Honest Ecommerce is in the top 5% of podcasts and has been one of Shopify's picks for best business podcasts for years. Shopify Expert Chase Clymer and his guests provide online store owners with honest, actionable advice to increase their sales and grow their business.","last_synced_at":"2026-09-15T04:18:52.996395+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292"},"episode":{"title":"Behind the Crowdfunding Scenes of a Successful Brand | Samantha Coxe | Flaus","slug":"behind-the-crowdfunding-scenes-of-a-successful-brand-samantha-coxe-flaus","published_at":"2024-02-26T14:00:00+00:00","page_url":"https://stenobird.com/podcast/honest-ecommerce-14292/behind-the-crowdfunding-scenes-of-a-successful-brand-samantha-coxe-flaus","show_page_url":"https://stenobird.com/podcast/honest-ecommerce-14292","url":"https://honestecommerce.co/episodes/266-behind-the-crowdfunding-scenes-of-a-successful-brand-with-samantha-coxe-4gpEAxkH","audio_url":"https://api.riverside.com/hosting-analytics/media/ef4ea6ee63f1b4732d529640ebfa8946182375591aa15ee008c366976b85a3d8/eyJlcGlzb2RlSWQiOiI4OGVjM2FkOC1mNzU1LTRmN2MtYjkzNy03ZGYzNmE2N2RiMDciLCJwb2RjYXN0SWQiOiIzMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYiLCJhY2NvdW50SWQiOiI2MDdjNTAxZGU4YjZhMjQ3ZDYzZGVhZjEiLCJwYXRoIjoibWVkaWEvaW1wb3J0cy9wb2RjYXN0cy8zMDI0ZGVhZS04MjFlLTQxOTUtYWQ2YS05MDNiNWYzYjZkZGYvZXBpc29kZXMvODhlYzNhZDgtZjc1NS00ZjdjLWI5MzctN2RmMzZhNjdkYjA3L2RlZmF1bHRfdGMubXAzIn0=.mp3","summary":"Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit. As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand mission and personality. In This Conversation We Discuss: [00:44] Intro [01:16] Flossing frustration sparks business idea [02:44] From concept to data validation [03:39] DIY-ing the first prototype [04:39] The power of surveys and data-driven validation [06:25] Discovering the target audience already existed [08:25] Navigating crowdfunding campaigns [09:38] Managing crowdfunding expectations [10:42] Partnering with crowdfunding agencies [12:27] Harnessing email list & pre-campaign momentum [15:27] Understanding crowdfunding realities [16:16] Episode sponsors [20:30] Learning the essentials before the actual launch [22:11] Strategic investor partnerships [23:10] Optimizing customer acquisition [24:09] Discovering diverse customer audiences [25:30] Focusing and improving what works [26:55] Stay the course, avoid over-expansion [28:10] Thriving in challenging times [29:47] Check out Flaus products Resources: Subscribe to Honest Ecommerce on Youtube The world’s first eco-friendly, electric flosser goflaus.com/ Follow Samantha Coxe linkedin.com/in/samanthacoxe/ Schedule an intro call with one of our experts electriceye.io/connect Book a demo today at intelligems.io/ Revolutionize your inventory and fulfillment process portless.com/ If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts . It makes a huge impact on the success of the podc…","meta_description":"Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1844,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/honest-ecommerce-14292/episodes/behind-the-crowdfunding-scenes-of-a-successful-brand-samantha-coxe-flaus/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/honest-ecommerce-14292/behind-the-crowdfunding-scenes-of-a-successful-brand-samantha-coxe-flaus.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}