{"podcast":{"title":"Home Care Hindsight","slug":"home-care-hindsight-7020721","podcast_index_feed_id":7020721,"rss_url":"https://feeds.libsyn.com/544542/rss","website_url":"https://sites.libsyn.com/544542","image_url":"https://static.libsyn.com/p/assets/9/6/c/e/96ce1dcd879a4a60e55e3c100dce7605/Home_Care_Hindsight_rebrand.png","author":"David Knack","episode_count":90,"summary":"Welcome to Home Care Hindsight, where we dive deep into the lessons learned and strategies developed by home care providers to build a resilient and dedicated workforce. Powered by Ava, this podcast is your go-to resource for insights on retaining caregivers, reducing turnover, and optimizing your operations. Join us as we share real stories, expert advice, and practical tips that help you keep your caregivers happy and your business thriving.","last_synced_at":"2026-07-08T06:17:12.023020+00:00","page_url":"https://stenobird.com/podcast/home-care-hindsight-7020721"},"episode":{"title":"SEO, Google Ads, and AI in Home Care — Jeremy Fuller","slug":"seo-google-ads-and-ai-in-home-care-jeremy-fuller","published_at":"2026-07-07T15:48:15+00:00","page_url":"https://stenobird.com/podcast/home-care-hindsight-7020721/seo-google-ads-and-ai-in-home-care-jeremy-fuller","show_page_url":"https://stenobird.com/podcast/home-care-hindsight-7020721","url":"https://9f9165e2-f6a0-4fa0-9333-b5a984a4b130.libsyn.com/seo-google-ads-and-ai-in-home-care-jeremy-fuller-0","audio_url":"https://traffic.libsyn.com/secure/9f9165e2-f6a0-4fa0-9333-b5a984a4b130/HCH_EP91_Jeremy_Fuller.mp3?dest-id=4694632","summary":"Jeremy Fuller, a digital marketing expert with 23 years of experience and founder of Grow Senior Care Marketing, shares actionable insights for home care agencies. In this episode, you'll discover: 1. The ChatGPT Surprise: How a client found their agency through ChatGPT—without it being a marketing goal. 2. The $500 Mistake: Why most home care agencies waste 80% of their Google Ads budget (and how to fix it). 3. Automation Pitfalls: The dangers of over-automating caregiver recruitment and how to strike the right balance. 4. SEO Myths Debunked: Why tracking rankings isn't SEO—and what moves the needle. 5. AI's Double-Edged Sword: How AI changes search behavior and the risks of unvetted AI-generated content. Lesson Takeaways: 1. Stop Choking Ad Spend: A $500/month Google Ads budget is often too small to be effective—either go bigger or pause entirely. 2. Humanize Automation: Use tech to streamline processes (like caregiver nurturing), but keep critical touchpoints personal. 3. Reviews Matter: Agencies with 100+ Google reviews dominate local search—aim higher than the industry average of 40. 4. AI Proof Your Content: Always review AI-generated material for compliance risks (e.g., \"fall prevention\" vs. \"fall assistance\"). Timestamps: 00:00 - Introduction 01:20 - Guest Introduction 01:23 - The unexpected ChatGPT client discovery story 02:47 - AHA! Moments, Learnings and Opportunities from Checking Business Processes in Home Care Agencies 03:17 - Jeremy's partnership to launch a home care agency in Tulsa 03:45 - Compliance challenges and automation opportunities in home care 05:00 - The problem with sending caregivers back to Indeed 06:55 - Jeremy's unique approach: Offering prayer during marketing audits 07:45 - The big mistake: Over-automating caregiver communication 09:10…","meta_description":"Jeremy Fuller, a digital marketing expert with 23 years of experience and founder of Grow Senior Care Marketing, shares actionable insights for home care…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1600,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/home-care-hindsight-7020721/episodes/seo-google-ads-and-ai-in-home-care-jeremy-fuller/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/home-care-hindsight-7020721/seo-google-ads-and-ai-in-home-care-jeremy-fuller.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}