{"podcast":{"title":"History Daily","slug":"history-daily-4410220","podcast_index_feed_id":4410220,"rss_url":"https://audioboom.com/channels/5162833.rss","website_url":"https://audioboom.com/channels/5162833","image_url":"https://audioboom.com/i/43207441/s=1400x1400/el=1/rt=fill.jpg","author":"History Daily","episode_count":365,"summary":"On History Daily, we do history, daily. Every weekday, host Lindsay Graham (American Scandal, American History Tellers) takes you back in time to explore a momentous event that happened ‘on this day’ in history. Whether it’s to remember the tragedy of December 7th, 1941, the day “that will live in infamy,” or to celebrate that 20th day in July, 1969, when mankind reached the moon, History Daily is there to tell you the true stories of the people and events that shaped our world—one day at a time. So if you’re stuck in traffic, bored at work—wherever you are, listen to History Daily to remind yourself that something incredible happened to make that day historic.","last_synced_at":"2026-07-21T16:17:43.093155+00:00","page_url":"https://stenobird.com/podcast/history-daily-4410220"},"episode":{"title":"The New Coke Blunder","slug":"the-new-coke-blunder","published_at":"2026-04-23T07:00:00+00:00","page_url":"https://stenobird.com/podcast/history-daily-4410220/the-new-coke-blunder","show_page_url":"https://stenobird.com/podcast/history-daily-4410220","url":"https://audioboom.com/posts/8893708","audio_url":"https://dts.podtrac.com/redirect.mp3/audioboom.com/posts/8893708.mp3?modified=1776806155&sid=5162833&source=rss","summary":"In 1985, Coca-Cola attempted to replace its century-old formula with 'New Coke' to combat rising competition from Pepsi. The resulting massive consumer backlash and organized boycotts forced a dramatic corporate retreat.","meta_description":"Explore the high-stakes corporate failure of the New Coke launch and how Coca-Cola navigated one of history's greatest marketing disasters.","key_points":["Main idea: Coca-Cola's decision to change its formula was a direct response to the competitive pressure of the 'Pepsi Challenge'","Failure mode: The company underestimated the deep emotional connection consumers had to the original brand identity","Practical takeaway: Successful product innovation requires balancing taste improvements with brand heritage and consumer sentiment","Failure mode: Vague communication and evasive leadership during the press rollout fueled rumors of a desperate identity crisis","Practical takeaway: A swift, decisive return to the original product can salvage brand loyalty and reclaim market dominance"],"chapters":[{"start_ms":60000,"title":"The Secret Announcement","summary":"CEO Roberto Goizueta reveals the new formula to Coca-Cola's vital bottling partners in Atlanta."},{"start_ms":130000,"title":"A Risky Gamble","summary":"The initial reaction from distributors is positive, but the true test lies in the public launch."},{"start_ms":450000,"title":"The Pepsi Threat","summary":"An analysis of how Pepsi's aggressive marketing and taste tests pressured Coca-Cola to innovate."},{"start_ms":520000,"title":"The Press Conference Fiasco","summary":"Goizueta struggles to defend the new flavor against skeptical reporters during a tense media event."},{"start_ms":730000,"title":"The Consumer Revolt","summary":"Thousands of angry calls and organized boycott groups emerge as the public rejects the new recipe."},{"start_ms":810000,"title":"The Executive Dilemma","summary":"Coca-Cola leadership faces a critical choice: stand firm or revert to the original formula."},{"start_ms":960000,"title":"The Great Reversal","summary":"The company announces the return of 'Coke Classic,' effectively ending the New Coke experiment."}],"topics":["Coca-Cola","Marketing failure","Corporate strategy","1980s history","Brand loyalty","Product innovation","Consumer behavior","Business crisis management"],"duration_seconds":945,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/history-daily-4410220/episodes/the-new-coke-blunder/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/history-daily-4410220/the-new-coke-blunder.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}