{"podcast":{"title":"Higher Ed Pulse","slug":"higher-ed-pulse-1187895","podcast_index_feed_id":1187895,"rss_url":"https://feeds.simplecast.com/uTdbAbdB","website_url":"https://the-enrollify-podcast.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/909a1400-2e95-4349-95c7-aa878e2d3590/3000x3000/higher-20ed-20pulse.jpg?aid=rss_feed","author":"Enrollify","episode_count":600,"summary":"Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.","last_synced_at":"2026-07-06T14:22:23.903183+00:00","page_url":"https://stenobird.com/podcast/higher-ed-pulse-1187895"},"episode":{"title":"Where Should You Spend Your Next Marketing Dollar?","slug":"where-should-you-spend-your-next-marketing-dollar","published_at":"2026-03-23T07:00:00+00:00","page_url":"https://stenobird.com/podcast/higher-ed-pulse-1187895/where-should-you-spend-your-next-marketing-dollar","show_page_url":"https://stenobird.com/podcast/higher-ed-pulse-1187895","url":"https://the-enrollify-podcast.simplecast.com/episodes/where-should-you-spend-your-next-marketing-dollar-6HVEbbvp","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/56fbe55e-2746-407b-9480-b55da412a256/episodes/4298e7cf-2ead-47e9-b2f5-fb099f86eabe/audio/128/default.mp3?aid=rss_feed&awCollectionId=56fbe55e-2746-407b-9480-b55da412a256&awEpisodeId=4298e7cf-2ead-47e9-b2f5-fb099f86eabe&feed=uTdbAbdB","summary":"Mallory sits down with Josh Dodson, VP of Performance Marketing and Analytics at BVK, to unpack one of the biggest questions in enrollment marketing today: what is actually driving enrollment? Their conversation challenges the false confidence many leaders place in dashboards, last-click reporting, and traditional attribution tools that were never designed to capture the full complexity of student decision-making. For higher ed marketers navigating long recruitment cycles, shifting privacy rules, and growing pressure to prove ROI, this episode offers a sharper framework for data analytics in higher education. It is a candid, timely listen for anyone trying to build a smarter marketing strategy for student recruitment without mistaking visibility for truth.","meta_description":"Mallory sits down with Josh Dodson, VP of Performance Marketing and Analytics at BVK, to unpack one of the biggest questions in enrollment marketing today…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1710,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higher-ed-pulse-1187895/episodes/where-should-you-spend-your-next-marketing-dollar/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higher-ed-pulse-1187895/where-should-you-spend-your-next-marketing-dollar.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}