{"podcast":{"title":"Higher Ed Pulse","slug":"higher-ed-pulse-1187895","podcast_index_feed_id":1187895,"rss_url":"https://feeds.simplecast.com/uTdbAbdB","website_url":"https://the-enrollify-podcast.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/909a1400-2e95-4349-95c7-aa878e2d3590/3000x3000/higher-20ed-20pulse.jpg?aid=rss_feed","author":"Enrollify","episode_count":600,"summary":"Higher Ed Pulse is your weekly no-fluff guide to AI in higher ed. Higher ed leaders are expected to master AI overnight. But let’s be real — no one has time to sift through every headline, hot take, or research report. That’s why every Monday, we break down what actually matters — fast, clear, and to the point. Want to sound like the smartest person in the room? You’re in the right place. Higher Ed Pulse is hosted by Mallory Willsea and is a proud member of the Enrollify Podcast Network.","last_synced_at":"2026-07-06T14:22:23.903183+00:00","page_url":"https://stenobird.com/podcast/higher-ed-pulse-1187895"},"episode":{"title":"From Brand Standards to Brand Systems: Kettering’s GPT Playbook","slug":"from-brand-standards-to-brand-systems-kettering-s-gpt-playbook","published_at":"2026-04-27T07:00:00+00:00","page_url":"https://stenobird.com/podcast/higher-ed-pulse-1187895/from-brand-standards-to-brand-systems-kettering-s-gpt-playbook","show_page_url":"https://stenobird.com/podcast/higher-ed-pulse-1187895","url":"https://the-enrollify-podcast.simplecast.com/episodes/from-brand-standards-to-brand-systems-ketterings-gpt-playbook-wbvdxz5e","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/56fbe55e-2746-407b-9480-b55da412a256/episodes/7d5f056b-9b4a-4d69-a836-2e351acb7c2a/audio/128/default.mp3?aid=rss_feed&awCollectionId=56fbe55e-2746-407b-9480-b55da412a256&awEpisodeId=7d5f056b-9b4a-4d69-a836-2e351acb7c2a&feed=uTdbAbdB","summary":"In this episode of Higher Ed Pulse hosted by Mallory Willsea, the team from Kettering University shares how they transformed a custom GPT from a simple experiment into a trusted, embedded part of their marketing workflow. Featuring Jennifer Umberger (VP & CMO), Lee Madaus (Content & Communications), and Dottie Gouine (Digital Storytelling), the conversation dives into how disciplined processes—not just access to AI—drive real results. From brand alignment to team adoption, this episode explores how AI in higher education can power smarter, more consistent enrollment marketing.","meta_description":"In this episode of Higher Ed Pulse hosted by Mallory Willsea, the team from Kettering University shares how they transformed a custom GPT from a simple ex…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1946,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/higher-ed-pulse-1187895/episodes/from-brand-standards-to-brand-systems-kettering-s-gpt-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/higher-ed-pulse-1187895/from-brand-standards-to-brand-systems-kettering-s-gpt-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}