{"podcast":{"title":"High Performance Business","slug":"high-performance-business-7257183","podcast_index_feed_id":7257183,"rss_url":"https://feeds.acast.com/public/shows/67b8a49ac0f169362a5f3f65","website_url":"https://shows.acast.com/highperformancebusiness","image_url":"https://assets.pippa.io/shows/67b8a49ac0f169362a5f3f65/1785323178866-7ae53e4f-e592-4f3e-9bda-4dc470dafb3c.jpeg","author":"High Performance","episode_count":89,"summary":"You know the score, but what happens on the pitch is only half the story . Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why? Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook. Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands. From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock. Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines. No business degree required. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-24T00:22:26.301690+00:00","page_url":"https://stenobird.com/podcast/high-performance-business-7257183"},"episode":{"title":"Why Robert De Niro, Sly Stallone & The Muppets Sell Bread for Warburtons","slug":"why-robert-de-niro-sly-stallone-the-muppets-sell-bread-for-warburtons","published_at":"2026-05-12T01:00:00+00:00","page_url":"https://stenobird.com/podcast/high-performance-business-7257183/why-robert-de-niro-sly-stallone-the-muppets-sell-bread-for-warburtons","show_page_url":"https://stenobird.com/podcast/high-performance-business-7257183","url":"https://shows.acast.com/the-room-where-it-happened/episodes/why-robert-de-niro-sly-stallone-the-muppets-sell-bread-for-w","audio_url":"https://sphinx.acast.com/p/open/s/67b8a49ac0f169362a5f3f65/e/69fdd106c117aa79bf942448/media.mp3","summary":"The ambition of a family business meets the influence of the A-list in a story that redefined British advertising.  In this episode, Warburtons chairman Jonathan Warburton reveals how a bakery from Bolton bypassed the traditional corporate playbook to land global icons like Sylvester Stallone, Robert De Niro, and Samuel L. Jackson. Jonathan breaks down the high-stakes world of celebrity negotiation, explaining why he treats Hollywood stars as collaborators rather than just paid endorsements. He dives into the \"Hollywood grapevine\", where legends like Morgan Freeman and Samuel L. Jackson compares notes on the brand, and explores how a personal, values-led approach convinced global legends to trade the red carpet for a delivery van. It’s a look at what happens when a legacy brand stops playing safe and starts playing for keeps, where the gap between a global hit and a total flop comes down to a single letter and a handshake. Bio: Since 2001, Jonathan Warburton has served as Chairman, transforming the family business into a national brand. After early experience at Unilever, he joined Warburtons at 23, rising through sales and marketing to lead their iconic family-led TV campaigns. This year, the company is celebrating its 150th anniversary. For more details https://www.warburtons.co.uk/ IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au  Eight Sleep 👉 Upgrade your sleep and wake up with more energy - get up to £350 off the Pod 5 with code RWIH: https://highpfrmc.com/eightsleep-au  XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au  EXCLUSIVE NordVPN Deal 👉 https://nordvpn.com/rwih Try it risk-free now with a 30-day money-back guarant…","meta_description":"The ambition of a family business meets the influence of the A-list in a story that redefined British advertising. In this episode, Warburtons chair…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2956,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/why-robert-de-niro-sly-stallone-the-muppets-sell-bread-for-warburtons/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/high-performance-business-7257183/why-robert-de-niro-sly-stallone-the-muppets-sell-bread-for-warburtons.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}