{"podcast":{"title":"High Performance Business","slug":"high-performance-business-7257183","podcast_index_feed_id":7257183,"rss_url":"https://feeds.acast.com/public/shows/67b8a49ac0f169362a5f3f65","website_url":"https://shows.acast.com/highperformancebusiness","image_url":"https://assets.pippa.io/shows/67b8a49ac0f169362a5f3f65/1785323178866-7ae53e4f-e592-4f3e-9bda-4dc470dafb3c.jpeg","author":"High Performance","episode_count":89,"summary":"You know the score, but what happens on the pitch is only half the story . Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why? Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook. Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands. From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock. Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines. No business degree required. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-24T00:22:26.301690+00:00","page_url":"https://stenobird.com/podcast/high-performance-business-7257183"},"episode":{"title":"How to Win & Host a World Cup Bid | Ex-Fifa Executive","slug":"how-to-win-host-a-world-cup-bid-ex-fifa-executive","published_at":"2026-06-09T01:00:00+00:00","page_url":"https://stenobird.com/podcast/high-performance-business-7257183/how-to-win-host-a-world-cup-bid-ex-fifa-executive","show_page_url":"https://stenobird.com/podcast/high-performance-business-7257183","url":"https://shows.acast.com/the-room-where-it-happened/episodes/how-to-win-host-a-world-cup-bid-ex-fifa-executive","audio_url":"https://sphinx.acast.com/p/open/s/67b8a49ac0f169362a5f3f65/e/6a26ce3ce3e0d3141f042f91/media.mp3","summary":"CEO of CSME James Johnson takes us behind the scenes of hosting the most successful Women's World Cup in history, revealing why major events need strategic purpose, not just political visibility. He shows how real legacy isn't a buzzword, it's a measurable strategy that must begin years before the first whistle. From the Matildas' historic run becoming the most-watched television event in Australian history, to unlocking government funding by aligning sport with public health policy, James makes the case that the deepest legacy of any major event is a permanent cultural shift, one felt far beyond the final whistle. This is the blueprint for how sport can change a nation, not just entertain one. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au  XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au  Hosted on Acast. See acast.com/privacy for more information.","meta_description":"CEO of CSME James Johnson takes us behind the scenes of hosting the most successful Women's World Cup in history, revealing why major events need strategi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2161,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/how-to-win-host-a-world-cup-bid-ex-fifa-executive/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/high-performance-business-7257183/how-to-win-host-a-world-cup-bid-ex-fifa-executive.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}