{"podcast":{"title":"High Performance Business","slug":"high-performance-business-7257183","podcast_index_feed_id":7257183,"rss_url":"https://feeds.acast.com/public/shows/67b8a49ac0f169362a5f3f65","website_url":"https://shows.acast.com/highperformancebusiness","image_url":"https://assets.pippa.io/shows/67b8a49ac0f169362a5f3f65/1785323178866-7ae53e4f-e592-4f3e-9bda-4dc470dafb3c.jpeg","author":"High Performance","episode_count":89,"summary":"You know the score, but what happens on the pitch is only half the story . Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why? Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook. Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands. From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock. Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines. No business degree required. Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-24T00:22:26.301690+00:00","page_url":"https://stenobird.com/podcast/high-performance-business-7257183"},"episode":{"title":"How David Beckham Became Football’s First $500M Brand | Simon Bayliff","slug":"how-david-beckham-became-football-s-first-500m-brand-simon-bayliff","published_at":"2026-03-31T01:02:00+00:00","page_url":"https://stenobird.com/podcast/high-performance-business-7257183/how-david-beckham-became-football-s-first-500m-brand-simon-bayliff","show_page_url":"https://stenobird.com/podcast/high-performance-business-7257183","url":"https://shows.acast.com/the-room-where-it-happened/episodes/how-david-beckham-became-footballs-first-500m-brand-simon-ba","audio_url":"https://sphinx.acast.com/p/open/s/67b8a49ac0f169362a5f3f65/e/69c6c3d488f1e89132779a27/media.mp3","summary":"Before athletes became global brands, there were a handful of people shaping the strategy behind the scenes. In this episode, founder and CEO of ARETÉ Simon Bayliff takes us inside the decisions that built “Brand Beckham,” and the close working relationship that underpinned it; built on trust, alignment, and a shared focus on performance first. He breaks down how Beckham’s brand was carefully constructed, from defining what made him marketable to choosing partnerships that delivered real impact. It’s also a look at how that model has evolved, and why today’s top athletes are no longer just talent, but full-fledged businesses driven by the decisions made in the room. IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at: https://highpfrmc.com/ifs-au XTB 👉 To find out more and make your money work, use code RWIH at: https://highpfrmc.com/xtb-rwih-au  Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Before athletes became global brands, there were a handful of people shaping the strategy behind the scenes. In this episode, founder and CEO of ARETÉ Sim…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3584,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/high-performance-business-7257183/episodes/how-david-beckham-became-football-s-first-500m-brand-simon-bayliff/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/high-performance-business-7257183/how-david-beckham-became-football-s-first-500m-brand-simon-bayliff.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}