{"podcast":{"title":"Her Intentional Reset: Career changes and second acts for women in midlife","slug":"her-intentional-reset-7728413","podcast_index_feed_id":7728413,"rss_url":"https://feeds.captivate.fm/her-intentional-reset/","website_url":"https://www.herintentionalreset.com","image_url":"https://artwork.captivate.fm/c9c80ed7-edb9-4873-87fc-41db04f803d6/Podcast-Cover-Art-Copy-of-Intentional-Reset-1.jpg","author":"Molly Wipperfurth","episode_count":20,"summary":"Her Intentional Reset is the podcast for women in their mid 30’s, 40s and 50s navigating midlife career change — whether you're eyeing a full career pivot, building a second act, or just wondering if the career you chose 20 years ago still fits. Host Molly Wipperfurth talks with real women who've made the leap: from corporate to creative, from climbing the ladder to building something new. Every conversation covers the practical realities of career reinvention — the finances, the trade-offs, the timeline, and what life actually looks like on the other side. If you're a woman in midlife rethinking your career, this is where your next chapter starts. If HIR has been valuable to you, you can support the show here: https://ko-fi.com/herintentionalreset No pressure — just making it easy for listeners who want to say so. CONNECT WITH HIR Instagram @ https://www.instagram.com/herintentionalreset.co/ Facebook @ https://www.facebook.com/profile.php?id=61587329908947 Website: https://herintentionalreset.com/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGntCEey4YretrZ39A7mINUiy-Dmz7iRv0BDLhY2OcDQkfqMmMGK8--zTX20RE_aem_d_Ys…","last_synced_at":"2026-07-21T18:17:57.280427+00:00","page_url":"https://stenobird.com/podcast/her-intentional-reset-7728413"},"episode":{"title":"Curating a Career Pivot and a Life That Fits | Jennifer Conrad, Founder & President Twigs, Ep. 11","slug":"curating-a-career-pivot-and-a-life-that-fits-jen-van-wart-founder-president-twigs-ep-11","published_at":"2026-05-26T08:45:00+00:00","page_url":"https://stenobird.com/podcast/her-intentional-reset-7728413/curating-a-career-pivot-and-a-life-that-fits-jen-van-wart-founder-president-twigs-ep-11","show_page_url":"https://stenobird.com/podcast/her-intentional-reset-7728413","url":"https://herintentionalreset.com/all-podcasts/curating-a-career-pivot-and-a-life-that-fits-jen-van-wart-founder-president-twigs-ep-11","audio_url":"https://episodes.captivate.fm/episode/e4569537-51b1-4eda-a2ef-48e79a0888a3.mp3","summary":"From Wall Street trader to fashion entrepreneur, Jennifer Conrad moved from New York to Madison, WI, on September 11, 2001. While coping with the events of that day, Jennifer identified a need in her new city — and a vision for what to do next. So she did what a former day trader would do: she trusted her gut, moved quickly, and built it herself. Jennifer, Founder & President of Twigs, an elevated, fashion boutique, will discuss how she built this career pivot on instinct and discipline, how she's kept the business strong through pandemics and recessions for two decades, the importance of prioritizing your people, and what she's learned about building both a career and a life that fit. ABOUT THE GUEST: Twigs is an independent women's fashion boutique with locations in Madison and Brookfield, WI, with a nationwide online presence at shoptwigs.com. Jennifer opened Twigs on January 2002, drawing on the economics degree she earned at Columbia and a career as a money market trader at Citigroup. In 2012, Elle Magazine recognized Twigs as one of the best boutiques in America. What make’s Twigs stand the test of time is Jennifer’s approach to curation: a thoughtful mix of contemporary clothing, jewelry, and accessories for three generations of women — carefully pulling together pieces that are worth your time and attention. What keeps customers coming back is the Twigs team's ability to cultivate a community while providing exceptional customer service and attention to the little details. WHAT YOU WILL LEARN: 08:49 — Spotting a need in a field you didn't come from — and deciding to act on it 11:52 — How Jennifer uses her background as a trader to assess risk and make fast decisions when the business needs to pivot 13:32 — The \"big enough and small enough\" philosophy that h…","meta_description":"From Wall Street trader to fashion entrepreneur, Jennifer Conrad moved from New York to Madison, WI, on September 11, 2001. While coping with the events o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3946,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/her-intentional-reset-7728413/episodes/curating-a-career-pivot-and-a-life-that-fits-jen-van-wart-founder-president-twigs-ep-11/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/her-intentional-reset-7728413/curating-a-career-pivot-and-a-life-that-fits-jen-van-wart-founder-president-twigs-ep-11.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}