{"podcast":{"title":"HBR On Leadership","slug":"hbr-on-leadership-6411274","podcast_index_feed_id":6411274,"rss_url":"https://feeds.feedburner.com/harvardbusiness/on-leadership","website_url":"https://hbr.org/podcasts/on-leadership","image_url":"https://hbr.org/resources/images/podcasts/1400-on-leadership-lg.jpg","author":"Harvard Business Review","episode_count":164,"summary":"Leadership isn’t just a personality trait, it’s a set of skills that you can build. Whether you’re managing up or motivating a team, HBR On Leadership is your destination for insights and inspiration from the world’s top leadership practitioners and experts. Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations with global business leaders, management experts, academics, from across HBR to help you unlock the best in those around you.","last_synced_at":"2026-06-04T10:19:54.908668+00:00","page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274"},"episode":{"title":"Why Storytelling Matters When Changing Company Culture","slug":"why-storytelling-matters-when-changing-company-culture","published_at":"2026-03-04T11:10:36+00:00","page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274/why-storytelling-matters-when-changing-company-culture","show_page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274","url":"https://hbr.org/podcast/2026/03/why-storytelling-matters-when-changing-company-culture","audio_url":"https://audio.hbr.org/on-leadership/20260303164152-WhyStorytellingMattersWhenChangingCompanyCulture.mp3","summary":"Jay Barney, a professor at the University of Utah’s David Eccles School of Business, studied leaders who successfully led culture change and found one thing in common: they created and spread authentic and memorable stories. The new stories then emanated throughout the workforce and rewrote the old narrative. Barney explains the six rules leaders need to follow to drive cultural change with storytelling.","meta_description":"Jay Barney, a professor at the University of Utah’s David Eccles School of Business, studied leaders who successfully led culture change and found one thi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1882,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/why-storytelling-matters-when-changing-company-culture/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/hbr-on-leadership-6411274/why-storytelling-matters-when-changing-company-culture.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}