{"podcast":{"title":"HBR On Leadership","slug":"hbr-on-leadership-6411274","podcast_index_feed_id":6411274,"rss_url":"https://feeds.feedburner.com/harvardbusiness/on-leadership","website_url":"https://hbr.org/podcasts/on-leadership","image_url":"https://hbr.org/resources/images/podcasts/1400-on-leadership-lg.jpg","author":"Harvard Business Review","episode_count":164,"summary":"Leadership isn’t just a personality trait, it’s a set of skills that you can build. Whether you’re managing up or motivating a team, HBR On Leadership is your destination for insights and inspiration from the world’s top leadership practitioners and experts. Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations with global business leaders, management experts, academics, from across HBR to help you unlock the best in those around you.","last_synced_at":"2026-06-04T10:19:54.908668+00:00","page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274"},"episode":{"title":"What Actually Works to Change Someone’s Mind","slug":"what-actually-works-to-change-someone-s-mind","published_at":"2025-12-31T11:10:33+00:00","page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274/what-actually-works-to-change-someone-s-mind","show_page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274","url":"https://hbr.org/podcast/2025/12/what-actually-works-to-change-someones-mind","audio_url":"https://audio.hbr.org/on-leadership/20251223152203-WhatActuallyWorkstoChangeSomeone_sMind.mp3","summary":"Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, he’s found better tactics for bringing people over to your side. One of the keys? Asking questions so people feel like they’re making the decision to change. Berger is the author of the book “The Catalyst: How to Change Anyone’s Mind.”","meta_description":"Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1369,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/what-actually-works-to-change-someone-s-mind/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/hbr-on-leadership-6411274/what-actually-works-to-change-someone-s-mind.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}