{"podcast":{"title":"HBR On Leadership","slug":"hbr-on-leadership-6411274","podcast_index_feed_id":6411274,"rss_url":"https://feeds.feedburner.com/harvardbusiness/on-leadership","website_url":"https://hbr.org/podcasts/on-leadership","image_url":"https://hbr.org/resources/images/podcasts/1400-on-leadership-lg.jpg","author":"Harvard Business Review","episode_count":164,"summary":"Leadership isn’t just a personality trait, it’s a set of skills that you can build. Whether you’re managing up or motivating a team, HBR On Leadership is your destination for insights and inspiration from the world’s top leadership practitioners and experts. Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations with global business leaders, management experts, academics, from across HBR to help you unlock the best in those around you.","last_synced_at":"2026-06-04T10:19:54.908668+00:00","page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274"},"episode":{"title":"Getting Buy-In for Your Next Big Idea","slug":"getting-buy-in-for-your-next-big-idea","published_at":"2026-05-20T21:16:38+00:00","page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274/getting-buy-in-for-your-next-big-idea","show_page_url":"https://stenobird.com/podcast/hbr-on-leadership-6411274","url":"https://hbr.org/podcast/2026/05/getting-buy-in-for-your-next-big-idea","audio_url":"https://audio.hbr.org/on-leadership/20260520151016-GettingBuy-InforYourNextBigIdea.mp3","summary":"Leaders are often called upon to pitch ideas to senior management about how to change the way their company does business. Perhaps you have proposed an improvement to an existing process, a new product, a technological tool, or a way to break into a different market entirely—with mixed results. In this conversation, Sue Ashford, professor at the University of Michigan’s Ross School of Business, and Ellen Bailey, former vice president of business and culture transformation at Harvard Business Publishing, give suggestions for framing those ideas so that executives buy into them, including the research findings they keep in mind, questions they ask themselves and others when vetting an idea, and what they learned from the times they fell short.","meta_description":"Leaders are often called upon to pitch ideas to senior management about how to change the way their company does business. Perhaps you have proposed an im…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1796,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/hbr-on-leadership-6411274/episodes/getting-buy-in-for-your-next-big-idea/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/hbr-on-leadership-6411274/getting-buy-in-for-your-next-big-idea.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}