{"podcast":{"title":"Harvard Business Review","slug":"harvard-business-review-7777387","podcast_index_feed_id":7777387,"rss_url":"https://feeds.megaphone.fm/VG7900701114","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/980142f0-0d9c-11f1-9b6f-b39130a8b54a/image/fd144eac00da8bd04368206590cf5ad8.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"HBR","episode_count":511,"summary":"At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. We try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We encourage comments, critiques, and questions. We expect our community to be a safe space for respectful, constructive, and thought-provoking discussion. We reserve the right to remove or turn off comments at our discretion. We do not tolerate bullying, name-calling, or abusive language related to identity, including race, gender, ethnicity, religion, sexuality, age, or region; spam; copyright violation; extreme profanity; or p*rnography.","last_synced_at":"2026-07-25T12:22:10.972032+00:00","page_url":"https://stenobird.com/podcast/harvard-business-review-7777387"},"episode":{"title":"Mastering the Skill of Persuasion | HBR IdeaCast | Podcast","slug":"mastering-the-skill-of-persuasion-hbr-ideacast-podcast","published_at":"2026-06-26T21:30:00+00:00","page_url":"https://stenobird.com/podcast/harvard-business-review-7777387/mastering-the-skill-of-persuasion-hbr-ideacast-podcast","show_page_url":"https://stenobird.com/podcast/harvard-business-review-7777387","url":"https://traffic.megaphone.fm/VG4308171799.mp3","audio_url":"https://traffic.megaphone.fm/VG4308171799.mp3","summary":"Mastering the Art of Persuasion | HBR IdeaCast | Podcast 21 Dec 2022 --- Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give or how many emotional appeals you make. Studying both psychology and business, he’s found better tactics for bringing people over to your side. One of the keys? Asking questions so people feel like they’re making the decision to change. Berger is the author of the book The Catalyst: How to Change Anyone’s Mind. (https://www.amazon.com/Catalyst-How-Change-Anyones-Mind/dp/1982108606/) This episode originally aired on HBR IdeaCast on August 11, 2020. Listen to more HBR IdeaCast episodes here: https://www.youtube.com/playlist?list=PLzAU8TPKsJuaxff5Cp0P2DKE_tFyaWOOa You can also listen to this episode on HBR.org, and wherever you listen to podcasts: - HBR.org (transcript available here): https://hbr.org/podcast/2020/08/mastering-the-art-of-persuasion - Apple Podcasts: https://podcasts.apple.com/us/podcast/mastering-the-art-of-persuasion/id152022135?i=1000487795860 - Spotify: https://open.spotify.com/episode/1hEN8tTnAZaTLNZ89pJI1v?si=o7y1Z2P-Qhqq0LgQyrmdZw - Stitcher: https://www.stitcher.com/show/hbr-ideacast/episode/mastering-the-art-of-persuasion-76876726 - Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2lkZWFjYXN0/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAwNi0wNS0wODppZGVhY2FzdC4wNzUz?sa=X&ved=0CAUQkfYCahcKEwj4heqi2f77AhUAAAAAHQAAAAAQEw Series Description: A weekly podcast featuring the leading thinkers in business and management. About Harvard Business Review…","meta_description":"Mastering the Art of Persuasion | HBR IdeaCast | Podcast 21 Dec 2022 --- Jonah Berger, professor at the Wharton School of the University of Pennsylvania,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1981,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/harvard-business-review-7777387/episodes/mastering-the-skill-of-persuasion-hbr-ideacast-podcast/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/harvard-business-review-7777387/mastering-the-skill-of-persuasion-hbr-ideacast-podcast.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}