{"podcast":{"title":"Harvard Business Review","slug":"harvard-business-review-7777387","podcast_index_feed_id":7777387,"rss_url":"https://feeds.megaphone.fm/VG7900701114","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/980142f0-0d9c-11f1-9b6f-b39130a8b54a/image/fd144eac00da8bd04368206590cf5ad8.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"HBR","episode_count":501,"summary":"At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. We try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We encourage comments, critiques, and questions. We expect our community to be a safe space for respectful, constructive, and thought-provoking discussion. We reserve the right to remove or turn off comments at our discretion. We do not tolerate bullying, name-calling, or abusive language related to identity, including race, gender, ethnicity, religion, sexuality, age, or region; spam; copyright violation; extreme profanity; or p*rnography.","last_synced_at":"2026-09-27T00:20:33.239002+00:00","page_url":"https://stenobird.com/podcast/harvard-business-review-7777387"},"episode":{"title":"How to Market Sustainable Products","slug":"how-to-market-sustainable-products","published_at":"2026-09-05T18:00:00+00:00","page_url":"https://stenobird.com/podcast/harvard-business-review-7777387/how-to-market-sustainable-products","show_page_url":"https://stenobird.com/podcast/harvard-business-review-7777387","url":"https://traffic.megaphone.fm/VG3755821242.mp3","audio_url":"https://traffic.megaphone.fm/VG3755821242.mp3","summary":"How to Market Sustainable Products 30 Jan 2025 --- Experts suggest that customers fall into three categories: those who highly value sustainability, those who value it moderately, and those who don’t care or are even skeptical. Marketers need to consider each of these groups. Read the full article by Frédéric Dalsace and Goutam Challagalla here: https://s.hbr.org/40EddTl Learn more about your ad choices. Visit megaphone.fm/adchoices","meta_description":"How to Market Sustainable Products 30 Jan 2025 --- Experts suggest that customers fall into three categories: those who highly value sustainability, those…","key_points":[],"chapters":[],"topics":[],"duration_seconds":179,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/harvard-business-review-7777387/episodes/how-to-market-sustainable-products/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/harvard-business-review-7777387/how-to-market-sustainable-products.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}