{"podcast":{"title":"Harvard Business Review","slug":"harvard-business-review-7777387","podcast_index_feed_id":7777387,"rss_url":"https://feeds.megaphone.fm/VG7900701114","website_url":null,"image_url":"https://megaphone.imgix.net/podcasts/980142f0-0d9c-11f1-9b6f-b39130a8b54a/image/fd144eac00da8bd04368206590cf5ad8.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"HBR","episode_count":511,"summary":"At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, customers, our families, and the people our businesses affect — would be better off. We try to arm our readers with ideas that help them become smarter, more creative, and more courageous in their work. We encourage comments, critiques, and questions. We expect our community to be a safe space for respectful, constructive, and thought-provoking discussion. We reserve the right to remove or turn off comments at our discretion. We do not tolerate bullying, name-calling, or abusive language related to identity, including race, gender, ethnicity, religion, sexuality, age, or region; spam; copyright violation; extreme profanity; or p*rnography.","last_synced_at":"2026-07-25T12:22:10.972032+00:00","page_url":"https://stenobird.com/podcast/harvard-business-review-7777387"},"episode":{"title":"Blending Athletics and Revenue: Adidas and the Commercialization of the Olympics | Cold Call","slug":"blending-sports-and-money-adidas-and-the-commercialization-of-the-olympics-cold-call","published_at":"2026-06-08T03:30:00+00:00","page_url":"https://stenobird.com/podcast/harvard-business-review-7777387/blending-sports-and-money-adidas-and-the-commercialization-of-the-olympics-cold-call","show_page_url":"https://stenobird.com/podcast/harvard-business-review-7777387","url":"https://traffic.megaphone.fm/VG6201295423.mp3?updated=1778673247","audio_url":"https://traffic.megaphone.fm/VG6201295423.mp3?updated=1778673247","summary":"Mixing Sports and Money: Adidas and the Commercialization of the Olympics | Cold Call 26 Jul 2023 --- Horst Dassler, the son of the founder of Adidas, cultivated relationships with athletes and national associations – with the aim of expanding his family’s sports apparel business. In doing so, he created the first sports sponsorships for the Olympics, and ultimately became a key force behind the commercialization of sports today. Harvard Business School professor Geoffrey Jones explores the pros and cons of the globalization and commercialization of sport in his case, spanning from the 1930s to the 1970s, “Horst Dassler, Adidas, and the Commercialization of Sport.” This episode originally aired on Cold Call on July 27, 2021. You can also listen to this episode on HBR.org, and wherever you listen to podcasts: - HBR.org (transcript available here): https://hbr.org/podcast/2021/07/mixing-sports-and-money-adidas-and-the-commercialization-of-the-olympics - Apple Podcasts: https://podcasts.apple.com/us/podcast/mixing-sports-and-money-adidas-and/id1156646189?i=1000530164526 - Spotify: https://open.spotify.com/episode/5LbACgtFVUjfi5ffeWBma1?si=8150df100ced4f67 - Stitcher: https://www.stitcher.com/show/cold-call/episode/mixing-sports-and-money-adidas-and-the-commercialization-of-the-olympics-85699339 - Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2NvbGQtY2FsbA/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAxNi0wOS0xNjpjb2xkLWNhbGwuMDE1Mw?sa=X&ved=0CAIQuIEEahcKEwiw4vSE3qqAAxUAAAAAHQAAAAAQLA Series Description: Harvard Business School’s legendary case studies, distilled into podcast form. About Harvard Business Review: Harvard Business Review is the leading destination for smart management thinking. Through its flagshi…","meta_description":"Mixing Sports and Money: Adidas and the Commercialization of the Olympics | Cold Call 26 Jul 2023 --- Horst Dassler, the son of the founder of Adidas, cul…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1682,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/harvard-business-review-7777387/episodes/blending-sports-and-money-adidas-and-the-commercialization-of-the-olympics-cold-call/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/harvard-business-review-7777387/blending-sports-and-money-adidas-and-the-commercialization-of-the-olympics-cold-call.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}