{"podcast":{"title":"Hapitalist","slug":"hapitalist-7385743","podcast_index_feed_id":7385743,"rss_url":"https://api.substack.com/feed/podcast/440539.rss","website_url":"https://podcast.hapitalist.com/podcast","image_url":"https://substackcdn.com/feed/podcast/440539/c9314e2ca6bbb0363aa4ae748a9ad93c.jpg","author":"Russell Nohelty","episode_count":32,"summary":"At Hapitalist we help transform your business into a Good Chaos Engine that turns the work you can't stop obsessing over into something your customers can’t resist, your industry can’t stop talking about, and makes selling feel like cheating.","last_synced_at":"2026-07-04T02:18:07.899137+00:00","page_url":"https://stenobird.com/podcast/hapitalist-7385743"},"episode":{"title":"Mastering email with Shiv Chibber from Kit","slug":"mastering-email-with-shiv-chibber-from-kit","published_at":"2025-08-08T15:48:00+00:00","page_url":"https://stenobird.com/podcast/hapitalist-7385743/mastering-email-with-shiv-chibber-from-kit","show_page_url":"https://stenobird.com/podcast/hapitalist-7385743","url":"https://podcast.hapitalist.com/p/mastering-email-with-russell-nohelty","audio_url":"https://api.substack.com/feed/podcast/170360141/1b1bd5290db4908206f1ad4d1b24562c.mp3","summary":"* Listen/subscribe on Apple * Listen/subscribe on Spotify * Listen/subscribe on Pocketcasts * Listen/subscribe on Youtube In this power-packed session, USA Today bestselling author Russell Nohelty sits down with Shiv Chibber from Kit to break down the exact email marketing system that powers Russell's business—using automation, segmentation, and recommendations to nurture, segment, and monetize a large and loyal audience. Together, they explore how authors can build robust email ecosystems using Kit’s tools, starting from reader acquisition and ending with automated sequences that run on autopilot for years. If you're looking for a smart, sustainable way to grow your reader base and revenue—this episode is your playbook. 🧠 Key Takeaways: 1. Start With a Strong Entry Point (Lead Magnet) * Russell uses a prequel novella to invite readers into his 12-book Godsverse series. * The novella is offered for free in exchange for an email address using BookFunnel or Kit's native landing pages. * It’s critical to start building your list as early as possible—even if you only have one book. 2. You Need More Than 1,000 True Fans * The “1,000 true fans” concept sounds nice, but you need thousands more casual or curious readers to get there. * Russell has added over 250,000 email addresses across his career. * “There are no bad email subscribers” when you own the platform and can segment intelligently. 3. Use Tags Like a Pro * Every reader gets tagged based on how they entered the list—what book they downloaded, what promo they saw, what preferences they selected. * Kit allows unlimited tagging and segmentation, so readers can self-select (e.g., “no Kickstarter emails” or “fiction only”). * This creates hyper-relevant messaging without annoying subscribers. 4. Automations Are Leverage…","meta_description":"* Listen/subscribe on Apple * Listen/subscribe on Spotify * Listen/subscribe on Pocketcasts * Listen/subscribe on Youtube In this power-packed session, US…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4374,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/hapitalist-7385743/episodes/mastering-email-with-shiv-chibber-from-kit/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/hapitalist-7385743/mastering-email-with-shiv-chibber-from-kit.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}