{"podcast":{"title":"Hacker Valley Studio","slug":"hacker-valley-studio-344898","podcast_index_feed_id":344898,"rss_url":"https://feed.podbean.com/HackerValleyStudio/feed.xml","website_url":"https://hackervalley.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/5354112/HVS-2024-AlbumCover.png","author":"Hacker Valley Media","episode_count":433,"summary":"Welcome back… to the show! Hacker Valley Studio podcast features Host Ron Eddings, as he explores the world of cybersecurity through the eyes of professionals in the industry. We cover everything from inspirational real-life stories in tech, to highlighting influential cybersecurity companies, and we do so in a fun and enthusiastic way. We’re making cybersecurity accessible, creating a whole new form of entertainment: cybertainment.","last_synced_at":"2026-07-29T02:18:14.934816+00:00","page_url":"https://stenobird.com/podcast/hacker-valley-studio-344898"},"episode":{"title":"The Epidemic of Sameness Is Killing Your Brand with Don Jeter","slug":"the-epidemic-of-sameness-is-killing-your-brand-with-don-jeter","published_at":"2026-04-17T19:11:20+00:00","page_url":"https://stenobird.com/podcast/hacker-valley-studio-344898/the-epidemic-of-sameness-is-killing-your-brand-with-don-jeter","show_page_url":"https://stenobird.com/podcast/hacker-valley-studio-344898","url":"https://HackerValleyStudio.podbean.com/e/the-epidemic-of-sameness-is-killing-your-brand-with-don-jeter/","audio_url":"https://mcdn.podbean.com/mf/web/866vsrg9nvsk8eh3/HVS26_EP423_Don_Jeter_Rev38ilq6.mp3","summary":"In 2025, Torq brought a monster truck to RSAC. And Don Jeter, Torq's CMO, will be the first to tell you: nobody's buying an AI SOC platform because of a grave digger in the booth. In this episode, Ron sits down with Don to discuss what Torq is actually doing in a category packed with 60 near-identical vendors, and why \"the epidemic of sameness\" is the real threat to every cybersecurity brand right now. Don explains why Torq builds everything in-house, why he starts every strategy by listening instead of pitching the product, and why the only differentiator left in cyber marketing is how much you genuinely care. It's a conversation about brand, but it's really a conversation about trust, community, and what it takes to make a CISO text you back. Impactful Moments00:00 - Introduction03:50 - How Don landed at Torq06:09 - What the Torq brand stands for07:41 - Giving cybersecurity pros their flowers09:09 - Cookie-cutter booths, cookie-cutter brands12:00 - Why Torq built everything in-house15:34 - Start with listening, not the product18:13 - \"We have to out-care the other teams\"21:45 - Nobody buys because of a monster truck24:06 - Welcome to the experience age28:30 - Entertain them or lose them LinksConnect with our guest, Don Jeter, on LinkedIn: https://www.linkedin.com/in/donjeter/ Check out our upcoming events: https://www.hackervalley.com/livestreams Love Hacker Valley Studio? Pick up some swag: https://store.hackervalley.com Become a sponsor of the show to amplify your brand: https://hackervalley.com/work-with-us/","meta_description":"In 2025, Torq brought a monster truck to RSAC. And Don Jeter, Torq's CMO, will be the first to tell you: nobody's buying an AI SOC platform because of a g…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2084,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/hacker-valley-studio-344898/episodes/the-epidemic-of-sameness-is-killing-your-brand-with-don-jeter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/hacker-valley-studio-344898/the-epidemic-of-sameness-is-killing-your-brand-with-don-jeter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}