{"podcast":{"title":"Growth Triggers: Content Marketing & AI","slug":"growth-triggers-content-marketing-ai-526971","podcast_index_feed_id":526971,"rss_url":"https://rss2.flightcast.com/di5pwpbsuvdgq7jmizfdqvvu.xml/","website_url":"https://top10podcasts.com/start","image_url":"https://files.flightcast.com/workspaces/xinbu15qkrvs13toebtluo1s/01KRXWXKD4ADBDY3KJB5TEYGV9/growth-triggers_approved-artwork_2.jpg","author":"Luis Diaz","episode_count":231,"summary":"Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram https://www.instagram.com/luisryandiaz/","last_synced_at":"2026-07-24T20:17:57.345537+00:00","page_url":"https://stenobird.com/podcast/growth-triggers-content-marketing-ai-526971"},"episode":{"title":"How Big Brands Control Markets With Mindshare (2026 Strategy)","slug":"how-big-brands-control-markets-with-mindshare-2026-strategy","published_at":"2026-02-27T04:45:00+00:00","page_url":"https://stenobird.com/podcast/growth-triggers-content-marketing-ai-526971/how-big-brands-control-markets-with-mindshare-2026-strategy","show_page_url":"https://stenobird.com/podcast/growth-triggers-content-marketing-ai-526971","url":"https://episode.flightcast.com/muq6y1ncqk7agt63urx7k59u.mp3","audio_url":"https://episode.flightcast.com/muq6y1ncqk7agt63urx7k59u.mp3","summary":"If you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brands are using to control the conversation in their industries, and the good news is, you can copy it. First, I clarify the difference between market share and mindshare. And if you win mindshare, you start influencing buying criteria long before anyone talks to sales. Then I walk you through examples (like a16z and HubSpot) and why their content isn’t “viral”—it’s consistent. I also reveal the real secret sauce to becoming successful. I’ll give you my practical framework, plus why you need an owner for guest booking if you want to scale. In This Episode: 01:22 Mindshare vs. market share explained 04:02 Example: a16z and “owning” tech conversations 06:32 Example: HubSpot’s podcast ecosystem 07:20 The real secret sauce is infrastructure 09:01 Systems and tools to build your media machine 12:20 Why guest booking needs an owner 13:38 Winning the “silent” research phase in B2B ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► The a16z Show - https://a16z.com/podcasts/ Episode “owning” tech conversation: AI Hardware, Explained (July 2023) ► Inside HubSpot Podcast - https://www.hubspot.com/podcasts/inside-hubspot ► Poppy AI (to help you make viral content & ads) - https://getpoppy.ai/ ► 80% Of B2B Buyers Initiate First Contact, Once They’re 70% Through Their Buying Journey - https://www.demandgenreport.com/industry-news/80-of-b2b-buyers-initiate-first-contact-once-theyre-70-through-their-buying-journey/48394/ ► Resources to Grow Your Podcast - https://www.notion.so/Your-episode-is-submitted-here-are-some-other-ways-to-grow-295001cc69278078867adec380e1163a ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📱 CONNECT with me on Instagram 📱 ► https://www.instagram.com/luisrya…","meta_description":"If you’ve been trying to “go viral” to grow your business, you’re playing the wrong game. In this episode, I break down the exact media strategy big brand…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1047,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/growth-triggers-content-marketing-ai-526971/episodes/how-big-brands-control-markets-with-mindshare-2026-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/growth-triggers-content-marketing-ai-526971/how-big-brands-control-markets-with-mindshare-2026-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}