{"podcast":{"title":"Growth In Reverse: Newsletter & Email Growth","slug":"growth-in-reverse-newsletter-email-growth-7107720","podcast_index_feed_id":7107720,"rss_url":"https://feeds.transistor.fm/growth-in-reverse","website_url":"https://growthinreverse.com/podcast/","image_url":"https://img.transistorcdn.com/yfYEUiy6aIZ_YeqoIVd7oSe5vve8qCjyqiqBQMf4h2g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.jpg","author":"Chenell Basilio","episode_count":81,"summary":"Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.","last_synced_at":"2026-06-24T20:19:26.018751+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720"},"episode":{"title":"The Newsletter Growth Playbook for 2026 with Matt McGarry","slug":"the-newsletter-growth-playbook-for-2026-with-matt-mcgarry","published_at":"2026-01-21T12:52:34+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/the-newsletter-growth-playbook-for-2026-with-matt-mcgarry","show_page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720","url":"https://share.transistor.fm/s/49a7002f","audio_url":"https://media.transistor.fm/49a7002f/bc719d45.mp3","summary":"Get Matt's 1,000 Email Subscriber Formula: https://growthinreverse.com/matt-yt-download/ *** \"The way to monetize a small, niche audience is not sponsorships — it’s higher-ticket services.\" — Matt McGarry, GrowLetter Matt McGarry has helped grow some of the largest newsletters in the world — including The Hustle, Milk Road, and 1440 — to millions of subscribers. But in this conversation, he makes a contrarian case: you don’t need a massive email list to build a highly profitable newsletter business. We dig into why sponsorships are a weak monetization strategy for most creators, how Matt generates $76+ per subscriber from LinkedIn , why short-form video is the most underutilized growth channel for newsletters right now, and how to think about business models before chasing scale. Matt also shares how he’s evolved his own newsletter past 50,000 subscribers , what growth channels are actually working in 2025, and why events, services, and higher-touch offers often beat low-ticket products — especially early on. KEY TAKEAWAYS Why sponsorships are one of the weakest newsletter monetization paths How Matt earns $76 per LinkedIn subscriber (and why lead quality matters more than volume) How one YouTube video drove 1,000+ email subscribers with a simple lead magnet When not to start paid growth — and the exact criteria Matt uses before spending a dollar Why newsletters should often monetize with services and consulting before products The biggest newsletter opportunity most creators are ignoring in 2026 LINKS MENTIONED Matt's 1k Email Formula Breakdown Growletter.co NewMediaSummit.com (use GIR20 for 20% off your ticket) Matt's newsletter — The Newsletter Operator Chenell's on Matt's podcast Take your newsletter to the next level with Chenell & Dylan — join GIR Pro today A…","meta_description":"Get Matt's 1,000 Email Subscriber Formula: https://growthinreverse.com/matt-yt-download/ *** \"The way to monetize a small, niche audience is not sponsorsh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2765,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/growth-in-reverse-newsletter-email-growth-7107720/episodes/the-newsletter-growth-playbook-for-2026-with-matt-mcgarry/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/the-newsletter-growth-playbook-for-2026-with-matt-mcgarry.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}