{"podcast":{"title":"Growth In Reverse: Newsletter & Email Growth","slug":"growth-in-reverse-newsletter-email-growth-7107720","podcast_index_feed_id":7107720,"rss_url":"https://feeds.transistor.fm/growth-in-reverse","website_url":"https://growthinreverse.com/podcast/","image_url":"https://img.transistorcdn.com/yfYEUiy6aIZ_YeqoIVd7oSe5vve8qCjyqiqBQMf4h2g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.jpg","author":"Chenell Basilio","episode_count":81,"summary":"Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.","last_synced_at":"2026-06-24T20:19:26.018751+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720"},"episode":{"title":"The Deliverability Mistakes Killing Your Newsletter Open Rates with Alyssa Dulin","slug":"the-deliverability-mistakes-killing-your-newsletter-open-rates-with-alyssa-dulin","published_at":"2026-06-10T09:00:00+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/the-deliverability-mistakes-killing-your-newsletter-open-rates-with-alyssa-dulin","show_page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720","url":"https://share.transistor.fm/s/c5b39dff","audio_url":"https://media.transistor.fm/c5b39dff/ec4dca38.mp3","summary":"Check out the 30 Days of Growth: 30daysofgrowth.co/ Get the Growth Vault: growthinreverse.com/vault *** Alyssa Dulin is Kit 's deliverability expert. She joined us to pull back the curtain on one of the most misunderstood forces shaping newsletter success: deliverability. We sat down with her to unpack why emails land in spam, what the big Gmail and Yahoo changes really mean for individual creators, and how to build a sending reputation that lasts. From domain warmups to fake opens to bot clicks, this episode covers the stuff most newsletter creators won't learn until something goes wrong. KEY TAKEAWAYS The custom domain mistake tanking open rates — and how to make the switch Why your sender reputation works like a credit score, and what \"starting at zero\" actually means for deliverability The top 3 subscriber engagement signals ranked by impact How long you should wait before removing inactive subscribers What actually happens to your sender reputation if you take a break from sending Alyssa's deliverability checklist for newsletter creators How to onboard Creator Network and \"recommendation\" subscribers without hurting deliverability The uncomfortable truth about whether your open rates and click rates are even real How AI inbox summaries are becoming the new gatekeeper between your email and your reader How to safely increase your send frequency without triggering spam filters LINKS MENTIONED Kit — email platform used by Alyssa and the hosts Google Postmaster Tools — monitor your domain reputation and complaint rates with Gmail SendGauge — Alyssa's new deliverability intelligence platform (beta) Deliverability Defined Podcast — Alyssa's podcast with the deliverability back catalog Kit deliverability support: deliverability@kit.com FOLLOW ON SOCIAL Chenell : Twitter…","meta_description":"Check out the 30 Days of Growth: 30daysofgrowth.co/ Get the Growth Vault: growthinreverse.com/vault *** Alyssa Dulin is Kit 's deliverability expert. She…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3159,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/growth-in-reverse-newsletter-email-growth-7107720/episodes/the-deliverability-mistakes-killing-your-newsletter-open-rates-with-alyssa-dulin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/the-deliverability-mistakes-killing-your-newsletter-open-rates-with-alyssa-dulin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}