{"podcast":{"title":"Growth In Reverse: Newsletter & Email Growth","slug":"growth-in-reverse-newsletter-email-growth-7107720","podcast_index_feed_id":7107720,"rss_url":"https://feeds.transistor.fm/growth-in-reverse","website_url":"https://growthinreverse.com/podcast/","image_url":"https://img.transistorcdn.com/yfYEUiy6aIZ_YeqoIVd7oSe5vve8qCjyqiqBQMf4h2g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.jpg","author":"Chenell Basilio","episode_count":81,"summary":"Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.","last_synced_at":"2026-06-24T20:19:26.018751+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720"},"episode":{"title":"The 3-Step Onboarding System Every Newsletter Needs","slug":"the-3-step-onboarding-system-every-newsletter-needs","published_at":"2026-04-08T09:00:00+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/the-3-step-onboarding-system-every-newsletter-needs","show_page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720","url":"https://share.transistor.fm/s/62837771","audio_url":"https://media.transistor.fm/62837771/0bf59178.mp3","summary":"NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger 💥 -------------------------------------- “One of the worst things you can do is send new subscribers to a dead-end thank you page. That kills engagement immediately. \" — Chenell We're breaking down the most overlooked (yet critical) part of growing a newsletter: onboarding new subscribers. We'll take you through Chenell's 3-step onboarding process every newsletter creator should have in place—and show how to optimize each for higher engagement, deliverability, and long-term retention. We also tease an advanced 5-step version and share examples from top creators like Katelyn Bourgoin, Tom Alder, and Eddie Shleyner. Whether you’re just starting out or already running a large newsletter, you’ll learn how to avoid common pitfalls and set up onboarding that actually works. KEY TAKEAWAYS The 3 Cs of a high-converting landing page Why default Thank-you pages kill engagement (and what to do instead) How \"sniper links\" can push new subscribers directly into their inbox to find your email The #1 mistake welcome emails make The most important job your welcome email has A simple incentive trick to encourage replies The difference between a “true” and “false” double opt-in How (and why) to include surveys in your onboarding What top creators do with their “almost there” pages to hook new subscribers LINKS MENTIONED The Growth Vault → Katelyn Bourgoin's Why We Buy landing page → Eddie Shleyner's 'Social Proof Avalanche' → Tom Alder's Strategy Breakdowns → Growth.Design → Senja → RightMessage → Growth In Reverse PRO Community → Want your newsletter roasted? Submit it here. Ask us a question or submit a podcast topic idea: growthinreverse.com/questions…","meta_description":"NOTE: This is a rerun of an episode we published in September 2025. But just because it's a rerun doesn't mean it ain't still a banger 💥 -----------------…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2440,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/growth-in-reverse-newsletter-email-growth-7107720/episodes/the-3-step-onboarding-system-every-newsletter-needs/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/the-3-step-onboarding-system-every-newsletter-needs.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}