{"podcast":{"title":"Growth In Reverse: Newsletter & Email Growth","slug":"growth-in-reverse-newsletter-email-growth-7107720","podcast_index_feed_id":7107720,"rss_url":"https://feeds.transistor.fm/growth-in-reverse","website_url":"https://growthinreverse.com/podcast/","image_url":"https://img.transistorcdn.com/yfYEUiy6aIZ_YeqoIVd7oSe5vve8qCjyqiqBQMf4h2g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.jpg","author":"Chenell Basilio","episode_count":81,"summary":"Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.","last_synced_at":"2026-06-24T20:19:26.018751+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720"},"episode":{"title":"She made $500k with one launch. Here's how.","slug":"she-made-500k-with-one-launch-here-s-how","published_at":"2026-05-28T09:00:00+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/she-made-500k-with-one-launch-here-s-how","show_page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720","url":"https://share.transistor.fm/s/af56e830","audio_url":"https://media.transistor.fm/af56e830/a13af639.mp3","summary":"Get Sam's FREE $500K Launch Breakdown &gt;&gt; growthinreverse.com/500k Get Instant Access to Chenell's Growth Vault &gt;&gt; growthinreverse.com/vault *** What does a $500,000 digital product launch actually look like behind the scenes? In this episode, we welcome back Sam Vander Wielen to the show. She's breaking down the exact strategy behind her recent 4-day launch that generated over $500,000 in revenue — with only about $24,000 in Meta ad spend. Sam walks us through the entire launch machine: how she generated 11,000 webinar registrations, why she treats Meta ads like a social media channel, the psychology behind her webinar structure, and the surprising role personalized VideoAsk responses played in boosting attendance and conversions. KEY TAKEAWAYS: The exact webinar strategy behind a $500k launch in 4 days Why Sam treats Meta ads like a social media content channel The personalized VideoAsk tactic that boosted webinar attendance How she generated 11,000 webinar registrations The subtle webinar psychology most creators completely miss Why she believes creators should focus on ONE flagship product The “Olive Garden Effect” philosophy for customer retention and referrals Her secret trick to sending webinar replays that dramatically increased replay consumption The biggest mistakes creators make with launches and digital products LINKS MENTIONED: The FREE $500K Launch Breakdown &gt;&gt; growthinreverse.com/500k Sam Vander Wielen Official Website Sam’s Sidebar Newsletter On Your Terms Podcast When I Start My Business, I’ll Be Happy VideoAsk FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn Dylan : LinkedIn | Substack | Instagram OUR NEWSLETTERS growthinreverse.com growthcurrency.net Subscribe &amp; Leave a Review: Love what you’re hearing? Make sure to subscribe, and i…","meta_description":"Get Sam's FREE $500K Launch Breakdown >> growthinreverse.com/500k Get Instant Access to Chenell's Growth Vault >> growthinreverse.com/vault **…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3226,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/growth-in-reverse-newsletter-email-growth-7107720/episodes/she-made-500k-with-one-launch-here-s-how/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/she-made-500k-with-one-launch-here-s-how.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}