{"podcast":{"title":"Growth In Reverse: Newsletter & Email Growth","slug":"growth-in-reverse-newsletter-email-growth-7107720","podcast_index_feed_id":7107720,"rss_url":"https://feeds.transistor.fm/growth-in-reverse","website_url":"https://growthinreverse.com/podcast/","image_url":"https://img.transistorcdn.com/yfYEUiy6aIZ_YeqoIVd7oSe5vve8qCjyqiqBQMf4h2g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.jpg","author":"Chenell Basilio","episode_count":81,"summary":"Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.","last_synced_at":"2026-06-24T20:19:26.018751+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720"},"episode":{"title":"Lessons From Building a $100M Newsletter Empire—with Sean Griffey of Industry Dive","slug":"lessons-from-building-a-100m-newsletter-empire-with-sean-griffey-of-industry-dive","published_at":"2025-11-05T10:01:00+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/lessons-from-building-a-100m-newsletter-empire-with-sean-griffey-of-industry-dive","show_page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720","url":"https://share.transistor.fm/s/d28d3808","audio_url":"https://media.transistor.fm/d28d3808/4617d2a0.mp3","summary":"The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples you can implement at your own pace. -------------------------------------- “Organic needs to be your biggest channel if you want a real audience that feels connected to you.” — Sean Griffey, Industry Dive You might not have aspirations of building a $100m newsletter empire. Neither did Sean Griffey. But 10 years after cofounding Industry Dive with two peers, Sean and his cofounders sold their newsletter media business for a reported $500 million. We sat down with Sean Griffey, to understand what it took to build a behemoth like they did with Industry Dive, and whether or not Sean is still bullish on the newsletter business model. In our chat, Sean breaks down exactly how they grew Industry Dive—from buying LinkedIn groups to mastering first-party data—and shares what today’s newsletter operators can learn from Industry Dive’s playbook. KEY TAKEAWAYS The real reason Industry Dive launched with five newsletters on day one (and why Sean says they all “sucked” at first). How a bad story accidentally proved their newsletter finally “mattered.” The exact growth levers they pulled early on — including buying LinkedIn groups. Why Sean believes “ organic audience growth beats paid growth every time ” for long-term brand value. How they turned a small B2B news business into a 500-person company operating globally. The virtuous cycle of investing revenue back into better content. What their content studio does—and how it now drives ~40 % of total revenue . What Sean believes is the most valuable data point in newsletters. How Industry Dive decided which metrics actually mattered. The lessons creators today can steal from a comp…","meta_description":"The Growth Vault is LIVE: Chenell's brand-new offer for newsletter creators is here—filled with newsletter templates, growth strategies, and real examples…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3062,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/growth-in-reverse-newsletter-email-growth-7107720/episodes/lessons-from-building-a-100m-newsletter-empire-with-sean-griffey-of-industry-dive/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/lessons-from-building-a-100m-newsletter-empire-with-sean-griffey-of-industry-dive.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}