{"podcast":{"title":"Growth In Reverse: Newsletter & Email Growth","slug":"growth-in-reverse-newsletter-email-growth-7107720","podcast_index_feed_id":7107720,"rss_url":"https://feeds.transistor.fm/growth-in-reverse","website_url":"https://growthinreverse.com/podcast/","image_url":"https://img.transistorcdn.com/yfYEUiy6aIZ_YeqoIVd7oSe5vve8qCjyqiqBQMf4h2g/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lYThj/YzZjMTc0ODc4YzIw/ZWFkNzgxN2FkYzg5/MjI1ZS5wbmc.jpg","author":"Chenell Basilio","episode_count":81,"summary":"Growth In Reverse is the must-listen podcast for anyone serious about growing an email list and turning a newsletter into a thriving business. Hosted by Chenell Basilio and Dylan Redekop, two leading voices in the newsletter space, this show pulls back the curtain on how today’s top newsletter operators actually grow and make money. Episodes include deep-dive teardowns of the strategies behind the most successful newsletters. You’ll hear how creators like Justin Welsh, Codie Sanchez, Sahil Bloom, and other creator founders are building loyal audiences and turning subscribers into revenue. Learn how they attract traffic, increase conversions, boost retention, and scale without burning out. Whether you're launching your first newsletter or refining your growth engine, Growth In Reverse gives you proven tactics you can use right away. From onboarding systems and referral programs to sponsorships and paid products, this podcast helps you grow faster and smarter. If you’re ready to stop guessing and start applying what works, tune in and learn how the best are building newsletters that last.","last_synced_at":"2026-06-24T20:19:26.018751+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720"},"episode":{"title":"He spends $1M per month on ads. And makes $50M per year.","slug":"he-spends-1m-per-month-on-ads-and-makes-50m-per-year","published_at":"2026-02-04T10:00:00+00:00","page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/he-spends-1m-per-month-on-ads-and-makes-50m-per-year","show_page_url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720","url":"https://share.transistor.fm/s/a5a7225e","audio_url":"https://media.transistor.fm/a5a7225e/dc58fd80.mp3","summary":"Get the FREE Growth Levers Library : growthinreverse.com/growth-levers-library/ *** “Most people underestimate how long it takes for anything meaningful to happen.” — Matt Paulson, MarketBeat Matt Paulson is the founder of MarketBeat , one of the largest independent financial media brands on the internet. What started as a scrappy side project eventually turned into a multi-newsletter business serving millions of investors, driven primarily by search, disciplined publishing, and long-term thinking. In this episode, Matt walks through how MarketBeat grew over time, why newsletters became a central growth lever, how monetization evolved alongside the audience, and what most creators misunderstand about “overnight success.” This is a grounded, reality-based look at building a newsletter business that lasts. KEY TAKEAWAYS Why Matt believes most newsletter creators reach for paid growth far too early The channel Matt actively avoided for years, even as others obsessed over it The two most important metrics Matt pays attention to MarketBeat's sign-up flow that earns back paid growth spend The surprising channel Matt is most bullish on today and why it prints money What “organic growth” actually looked like when it wasn’t glamorous How MarketBeat evaluated channels based on profit , not attention The point where “more traffic” stopped being the goal What Matt would double down on today if starting from zero LINKS MENTIONED MarketBeat.com MattPaulson.com MarketBeat YouTube Channel NewMediaSummit.com (use GIR20 for 20% off your ticket) Take your newsletter to the next level with Chenell & Dylan — join GIR Pro today All of Chenell's Free Content → FOLLOW ON SOCIAL Chenell : Twitter | LinkedIn Dylan : LinkedIn | Substack | Instagram OUR NEWSLETTERS growthinreverse.com growthc…","meta_description":"Get the FREE Growth Levers Library : growthinreverse.com/growth-levers-library/ *** “Most people underestimate how long it takes for anything meaningful t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2834,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/growth-in-reverse-newsletter-email-growth-7107720/episodes/he-spends-1m-per-month-on-ads-and-makes-50m-per-year/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/growth-in-reverse-newsletter-email-growth-7107720/he-spends-1m-per-month-on-ads-and-makes-50m-per-year.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}