{"podcast":{"title":"Growing Your Business Podcast","slug":"growing-your-business-podcast-7036258","podcast_index_feed_id":7036258,"rss_url":"https://feeds.libsyn.com/537542/rss","website_url":"https://sites.libsyn.com/537542","image_url":"https://static.libsyn.com/p/assets/1/9/e/d/19ed05d354cac1e627a2322813b393ee/_SEND_TO_AI_and_polish_up.jpg","author":"Visual Learning Solutions, LLC","episode_count":134,"summary":"Welcome to the Growing Your Business Podcast, a program that answers the question, \"What's in it for me\", for both businesses and their customers. The podcast is hosted by Buddy Broyles, who is the owner of Visual Learning Solutions, LLC, a provider of audio and video content for businesses. Growing your business is produced by Visual Learning Solutions, providing businesses with the opportunity to expand their reach and for customers to learn \"What's in it for them\". Each episode features business owners sharing how they solve problems for their customers and themselves as they grow their business.","last_synced_at":"2026-09-25T02:18:03.775165+00:00","page_url":"https://stenobird.com/podcast/growing-your-business-podcast-7036258"},"episode":{"title":"Ely Delaney - Purple Knight Marketing","slug":"ely-delaney-purple-knight-marketing","published_at":"2026-08-27T12:00:00+00:00","page_url":"https://stenobird.com/podcast/growing-your-business-podcast-7036258/ely-delaney-purple-knight-marketing","show_page_url":"https://stenobird.com/podcast/growing-your-business-podcast-7036258","url":"https://1031c8e5-eb8a-412b-8315-a8273958f72a.libsyn.com/ely-delaney-purple-knight-marketing","audio_url":"https://traffic.libsyn.com/secure/1031c8e5-eb8a-412b-8315-a8273958f72a/Ely_Delaney_-_Purple_Knight_Marketing.mp3?dest-id=4630077","summary":"Stop chasing endless cold leads and start unlocking the hidden fortune sitting right in your current contact list! On the latest episode of Growing Your Business with Buddy Broyles , guest Ely Delaney, creator of the Follow Up Rockstar System and Purple Knight Marketing, explains how entrepreneurs can build genuine relationships and boost sales through authentic, non-salesy email follow-ups . Learn how to ditch pushy newsletters, eliminate follow-up fatigue, and create conversational emails your subscribers will actually look forward to opening . https://www.linkedin.com/in/elydelaney/ https://thefollowupfix.net/-page https://elydelaney.com/ https://www.instagram.com/elydelaney/ Book link: The Follow Up Code: Seven Virtues for Building Trust Through Email https://a.co/d/0aryIX0k Podcast: Meet Cool People hosted by Ely Delaney . Key Takeaways The Follow-Up Gap: Most business owners struggle with follow-up due to fatigue and fear of bugging prospects, yet up to 80% of prospects are not ready to buy immediately and require ongoing relationship nurture . Shift from Pitching to Personal Connection: Replacing promo-heavy newsletters with simple, plain-text emails that look and feel like a personal message from Gmail drastically increases open rates and replies . The \"I'm Such a Slacker\" Strategy: Sending a humble, non-promotional apology email to check in on old contacts routinely re-engages leads and fills booking calendars without hard selling . The Four-Part Sales Process: Business success relies on balancing four stages: Attract (eyeballs), Capture (hand-raisers), Nurture (relationship-building), and Sales . Authentic AI Usage: AI should be used as a junior copywriter or ideation tool for brainstorming 80–90% of a concept, but human oversight and personal voice are non-n…","meta_description":"Stop chasing endless cold leads and start unlocking the hidden fortune sitting right in your current contact list! On the latest episode of Growing Your B…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2184,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/growing-your-business-podcast-7036258/episodes/ely-delaney-purple-knight-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/growing-your-business-podcast-7036258/ely-delaney-purple-knight-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}