{"podcast":{"title":"Grow Your Camp","slug":"grow-your-camp-7692382","podcast_index_feed_id":7692382,"rss_url":"https://api.riverside.fm/hosting/idzX3ZjO.rss","website_url":"https://growyourcamppodcast.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/a20bc04e-40b5-4e64-a5f2-67eda6997509/logos/77d4b576-d2d3-4be8-9782-7613ef8ab5a1.jpeg","author":"Mark P. Fisher & Carl Lefever","episode_count":17,"summary":"Welcome to the Grow Your Camp Podcast: 'Cause You Can't Minister to Empty Beds Where we share stories and systems to help camps grow. Hosts: Mark P. Fisher , of Inspiring Growth Carl Lefever , of Improve & Grow Overview: Most camp directors didn't sign up to be marketers. They signed up because they know what happens to a kid who spends a week away from everything — and they wanted to be part of it. But empty beds are a real problem, and figuring out how to fill them, fund the mission, and still lead well is work nobody really prepared you for. The Grow Your Camp Podcast exists for that director . Every episode opens with one tactic you can use this week — then goes deeper with a real camp leader who's already solved the problem you're sitting with. Real numbers. Real stories. The systems behind the growth. This is what it sounds like when the mission gets to grow. Key Themes: Filling the Calendar: Strategies and real-world examples of how retreat and camp leaders increase bookings and reduce seasonal gaps. Topics might include: lead generation systems, improving inquiry response times, pricing strategy, market positioning, capacity management, and off-season marketing approaches.…","last_synced_at":"2026-07-18T20:20:44.188986+00:00","page_url":"https://stenobird.com/podcast/grow-your-camp-7692382"},"episode":{"title":"Ep 1 | The Fastest Way to Fill Your Camp","slug":"ep-1-the-fastest-way-to-fill-your-camp","published_at":"2026-02-06T21:26:45+00:00","page_url":"https://stenobird.com/podcast/grow-your-camp-7692382/ep-1-the-fastest-way-to-fill-your-camp","show_page_url":"https://stenobird.com/podcast/grow-your-camp-7692382","url":"https://api.riverside.com/hosting-analytics/media/7076f2cf752c24d35ab00f415d41635a85cf7186c9537d9c0b66d96d2b33a39a/eyJlcGlzb2RlSWQiOiJiMzhhODBmNy1jYzhhLTQ0ZWYtYWVjMS00YjU2Y2E0MjdiNzciLCJwb2RjYXN0SWQiOiJhMjBiYzA0ZS00MGI1LTRlNjQtYTVmMi02N2VkYTY5OTc1MDkiLCJhY2NvdW50SWQiOiI2OTI0ZmUzZmQ5YTYwMzc4YTgzYjNmOWMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4NjU3OTNiMmZlNTE0MDFlNjc3OWQzL2dyb3cteW91ci1jYW1wLXBvZGNhc3QtY29tcG9zZXItMjAyNi0yLTZfXzIyLTUtMjMubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/7076f2cf752c24d35ab00f415d41635a85cf7186c9537d9c0b66d96d2b33a39a/eyJlcGlzb2RlSWQiOiJiMzhhODBmNy1jYzhhLTQ0ZWYtYWVjMS00YjU2Y2E0MjdiNzciLCJwb2RjYXN0SWQiOiJhMjBiYzA0ZS00MGI1LTRlNjQtYTVmMi02N2VkYTY5OTc1MDkiLCJhY2NvdW50SWQiOiI2OTI0ZmUzZmQ5YTYwMzc4YTgzYjNmOWMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjk4NjU3OTNiMmZlNTE0MDFlNjc3OWQzL2dyb3cteW91ci1jYW1wLXBvZGNhc3QtY29tcG9zZXItMjAyNi0yLTZfXzIyLTUtMjMubXAzIn0=.mp3","summary":"In this episode of the Grow Your Camp Podcast, Mark shares a quick camp marketing tip called \" Fortune is in the Follow-up: Speed Is the Hidden Sales Advantage\". Carl shared a story about how working at a camp got him into digital marketing and also taught some key lessons on how to run a business based on missional principles. Then Mark and Carl discuss effective strategies for camp growth, emphasizing the importance of group rentals and quick follow-up in securing bookings. They explore the concept of 'full capacity' in camps, encouraging leaders to redefine what it means to be full and to maximize their facilities. The conversation also covers marketing tactics, including the use of SEO and Google Ads, as well as the benefits of Google Grants for nonprofits. The hosts share insights from their experiences working with various camps and provide actionable tips for attracting new groups and increasing revenue. Key Takeaways Speed is a crucial advantage in securing group bookings. Camps should focus on group rentals to ensure financial stability. Defining what 'full' means can unlock additional capacity. Utilizing SEO can significantly improve visibility for camps. Google Grants can provide substantial advertising support for nonprofits. Group dynamics and meeting room management are key to accommodating multiple groups. Word of mouth is unreliable; proactive marketing is essential. Camps should aim for year-round bookings to maintain financial health. Understanding guest group needs can enhance service offerings. A well-structured website is vital for attracting new leads. Sound bites \"The fortune is in the follow-up.\" \"Don't use the word full.\" Chapters 00:00 The Fastest Way to Fill Your Camp 00:06 The Fortune is in the Follow Up 01:23 Episode Introduction 02:15 Maxi…","meta_description":"In this episode of the Grow Your Camp Podcast, Mark shares a quick camp marketing tip called \" Fortune is in the Follow-up: Speed Is the Hidden Sales Adva…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1322,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grow-your-camp-7692382/episodes/ep-1-the-fastest-way-to-fill-your-camp/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grow-your-camp-7692382/ep-1-the-fastest-way-to-fill-your-camp.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}