{"podcast":{"title":"Grow My Salon Business Podcast","slug":"grow-my-salon-business-podcast-758002","podcast_index_feed_id":758002,"rss_url":"https://feeds.transistor.fm/grow-my-salon-business-podcast","website_url":"https://growmysalonbusiness.com","image_url":"https://img.transistorcdn.com/lW0WZ-18vPmWdJ3dOYmF1alivkMsOJIwXwt7L8FmAiQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzQ3MzgwLzE3MDEz/NDU5OTQtYXJ0d29y/ay5qcGc.jpg","author":"Antony Whitaker","episode_count":354,"summary":"I know that being in business isn’t always easy. Along with the many highs and ‘a ha’ moments it can sometimes be soul destroying, frustrating and a very lonely place to be. Being a business owner is one of life’s greatest educations and it gives you two clear choices, either you continually learn, adapt and grow, or you resist change, stagnate and perish. We live in ever changing and sometimes challenging times, so being informed and constantly inspired is more important than ever. Join Antony Whitaker talking to thought leaders on the business side of the hairdressing industry discussing insightful, provocative and inspiring ideas that matter. Get ready to learn, get ready to be challenged, get ready to be inspired and most importantly get ready to grow your salon business!","last_synced_at":"2026-06-30T16:23:08.674425+00:00","page_url":"https://stenobird.com/podcast/grow-my-salon-business-podcast-758002"},"episode":{"title":"353 A Salon Owner's Guide to Negotiating With Product Manufacturers","slug":"353-a-salon-owner-s-guide-to-negotiating-with-product-manufacturers","published_at":"2026-06-23T07:00:00+00:00","page_url":"https://stenobird.com/podcast/grow-my-salon-business-podcast-758002/353-a-salon-owner-s-guide-to-negotiating-with-product-manufacturers","show_page_url":"https://stenobird.com/podcast/grow-my-salon-business-podcast-758002","url":"https://growmysalonbusiness.com/podcast/353","audio_url":"https://media.transistor.fm/8c031040/1706591a.mp3","summary":"When I opened my first salon I was passionate about hairdressing but like most salon owners I knew very little about business, and negotiating with product suppliers was where my naivety was fully exposed. This week I take you behind the scenes of what's really happening when you deal with a manufacturer or distributor. You'll come away understanding how the commercial side works: list price, rebates, the size of the pie, and the difference between a real partnership and a shiny distraction. My aim is simple. I want you walking into that conversation informed, prepared, and able to build a deal where both businesses genuinely win. IN THIS EPISODE: Why the list price is never the real price , and what sits behind it The size of the pie : how much value a supplier can actually offer you How rebates really work , including the catch that traps a lot of owners How to prepare before you negotiate so you hold the stronger position Why the real goal is a partnership where both businesses win EPISODE TIMESTAMPS [00:00] Introduction [00:20] The dark arts of negotiating with your product suppliers and manufacturers [02:07] Why nobody actually pays the full list price on the page [03:07] Manufacturer versus distributor, and why that structure changes everything behind the scenes [05:08] The list price is just the start of a commercial conversation [08:23] The experience gap between you and the person across the negotiating table [09:50] The size of the pie: the concept that underpins every deal [11:04] How you get to choose where that value lands in your business [13:10] Rebates explained, and the two important realities that owners often overlook [15:54] Shiny object syndrome, and the seduction of events and luxury experiences [17:41] Why putting your business out to tender is s…","meta_description":"When I opened my first salon I was passionate about hairdressing but like most salon owners I knew very little about business, and negotiating with produc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1274,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grow-my-salon-business-podcast-758002/episodes/353-a-salon-owner-s-guide-to-negotiating-with-product-manufacturers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grow-my-salon-business-podcast-758002/353-a-salon-owner-s-guide-to-negotiating-with-product-manufacturers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}