{"podcast":{"title":"Grit","slug":"grit-606871","podcast_index_feed_id":606871,"rss_url":"https://feeds.transistor.fm/go-to-market-grit","website_url":"https://www.kleinerperkins.com/podcasts/","image_url":"https://img.transistorcdn.com/oOMBjHLFalsCSPR0RxZpuZxAgg0YAn0NrJ0XZxtHmc0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/Lzk3NzAvMTY2Nzg2/MjQyOC1hcnR3b3Jr/LmpwZw.jpg","author":"Kleiner Perkins","episode_count":294,"summary":"Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies to make a difference. This series is hosted by Joubin Mirzadegan, go to market operating partner at Kleiner Perkins, a venture capital firm investing in history-making founders.","last_synced_at":"2026-09-07T20:23:16.753038+00:00","page_url":"https://stenobird.com/podcast/grit-606871"},"episode":{"title":"The Sales Framework Every Founder Needs | Mark Roberge","slug":"the-sales-framework-every-founder-needs-mark-roberge","published_at":"2026-07-13T08:53:30+00:00","page_url":"https://stenobird.com/podcast/grit-606871/the-sales-framework-every-founder-needs-mark-roberge","show_page_url":"https://stenobird.com/podcast/grit-606871","url":"https://share.transistor.fm/s/1836b57f","audio_url":"https://media.transistor.fm/1836b57f/db8b7e34.mp3","summary":"\"There's 20 fires going on at every moment in the office and you have enough water to put out four.\" Mark Roberge shares what it takes to build and scale a company, from finding product-market fit to knowing when it's time to grow. He also shares the framework behind his new book, The Science of Selling, and why founders should scale based on their own data, not another company's success. Guest: Mark Roberge, Founding CRO of HubSpot, HBS Professor, and Co-Founder at Stage 2 Capital Connect with Mark: X LinkedIn Connect with Joubin: X LinkedIn Email: grit@kleinerperkins.com Follow Grit on: LinkedIn X ​Learn more about Kleiner Perkins","meta_description":"\"There's 20 fires going on at every moment in the office and you have enough water to put out four.\" Mark Roberge shares what it takes to build and scale…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4959,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grit-606871/episodes/the-sales-framework-every-founder-needs-mark-roberge/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grit-606871/the-sales-framework-every-founder-needs-mark-roberge.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}