{"podcast":{"title":"Greta Wire","slug":"greta-wire-7827486","podcast_index_feed_id":7827486,"rss_url":"https://feeds.megaphone.fm/NMAX3458154366","website_url":"http://www.newsmax.com/Listen","image_url":"https://megaphone.imgix.net/podcasts/afb2ab7a-3cc5-11f1-8476-338dbdbf8995/image/8d2c8e9f62f3c86fcd01923b8bac4d15.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Newsmax","episode_count":37,"summary":"After decades at the forefront of television news and the biggest stories, veteran anchor and host of NEWSMAX’s “The Record,” Greta Van Susteren brings her sharp instincts and no-nonsense style to the podcast world with Greta Wire. Greta Wire cuts through the noise with in-depth topics and interviews with newsmakers and people of interest. With Greta's rare ability to get guests talking and her decades of experience holding the powerful accountable, every episode delivers the kind of straight-talk conversation that's increasingly hard to find. This podcast will connect with your heart and your mind. Subscribe to Greta Wire today on your favorite podcast app — because the news doesn't wait, and neither does Greta. Got a comment or question? Send it to EmailGreta@newsmax.com and it may be used or answered on a future episode. Make the switch to NEWSMAX today! Get your 15-day free trial of NEWSMAX+ at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://NewsmaxPlus.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…","last_synced_at":"2026-07-23T16:19:58.581882+00:00","page_url":"https://stenobird.com/podcast/greta-wire-7827486"},"episode":{"title":"The Truth About Starting a Business from Scratch","slug":"the-truth-about-starting-a-business-from-scratch","published_at":"2026-07-09T07:00:00+00:00","page_url":"https://stenobird.com/podcast/greta-wire-7827486/the-truth-about-starting-a-business-from-scratch","show_page_url":"https://stenobird.com/podcast/greta-wire-7827486","url":"http://www.Newsmax.com/Listen","audio_url":"https://traffic.megaphone.fm/NMAX3863512192.mp3","summary":"Today on Greta Wire: - PJ Kaminer explains how he and his brother launched Culture Club, a frozen Greek yogurt shop in Nashville, starting from an empty retail shell and building the concept from the ground up. -  A major focus is why they chose premium frozen Greek yogurt instead of ice cream or a full restaurant model, aiming for something that feels indulgent, healthier, and more distinctive in the market.  - The conversation gets into the real startup grind, from expensive Italian machines and custom recipes to lease risk, staffing issues, inventory mistakes, and the challenge of opening to stronger demand than expected.  - Kaminer says social media was a major driver of early traffic, with Instagram, TikTok, and an influencer launch event helping create immediate buzz and long lines without traditional paid advertising. -  The episode closes with expansion plans, as PJ reveals a second Nashville location is already opening and frames the business as a family-built brand with room to scale. Today’s podcast is sponsored by : PARAMOUNT PLUS - Don’t Miss ⁠⁠⁠⁠⁠⁠⁠⁠\"The Agency.\"⁠⁠⁠⁠⁠⁠⁠⁠ All episodes now streaming on ⁠⁠⁠⁠⁠⁠⁠⁠Paramount Plus⁠⁠⁠⁠⁠⁠ ⁠ Got a comment or question? Send it to ⁠⁠⁠⁠⁠⁠EmailGreta@newsmax.com⁠⁠⁠⁠⁠⁠ and it may be used or answered on an upcoming episode. You can watch the video version of the “Greta Wire” podcast on NEWSMAX social media channels, plus YouTube and Rumble, on the same afternoon the audio version launches. Listen to Newsmax LIVE and subscribe to our entire podcast lineup at ⁠⁠⁠⁠⁠⁠http://Newsmax.com/Listen⁠⁠⁠⁠⁠⁠ Don’t miss Greta every weekday on “The Record with Greta Van Susteren” at 4 PM ET, only on NEWSMAX TV. Watch the show anytime, anywhere with NEWSMAX+. G…","meta_description":"Today on Greta Wire: - PJ Kaminer explains how he and his brother launched Culture Club, a frozen Greek yogurt shop in Nashville, starting from…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2505,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/greta-wire-7827486/episodes/the-truth-about-starting-a-business-from-scratch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/greta-wire-7827486/the-truth-about-starting-a-business-from-scratch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}