{"podcast":{"title":"Great Practice. Great Life. by Atticus","slug":"great-practice-great-life-by-atticus-5602428","podcast_index_feed_id":5602428,"rss_url":"https://feeds.libsyn.com/425417/rss","website_url":"https://atticusadvantage.com/podcast/","image_url":"https://static.libsyn.com/p/assets/7/4/6/6/7466381cfa7a69f3d959afa2a1bf1c87/great_practice_great_life_by_atticus_-_for_attorneys_-_cover_art.jpg","author":"Steve Riley","episode_count":194,"summary":"If you're a solo or small law firm owner who feels overworked, time-starved, or stuck at your current level, this podcast is for you. On Great Practice. Great Life.® you will hear from successful firm owners who have increased income, reduced stress, and built profitable, sustainable practices. Hosted by Steve Riley, a former trial attorney and law firm coach for more than 20 years, the show dives into real conversations about law firm growth, leadership, and profitability. You will learn how to grow a firm that runs smoothly, from marketing and hiring to operations and culture, so you are not the bottleneck in your own business. Each episode delivers practical, lawyer-specific strategies you can use right away to improve your law practice management, boost firm performance, and create more time for the life you actually want. Follow the show and start building your own great practice and great life. Popular topics include: * Attorney success & personal growth * How to grow a law firm sustainably * Law firm business strategy & leadership * Law firm culture, hiring, and team development * Law firm management, operations, and workflow design * Law firm marketing & client experience…","last_synced_at":"2026-07-20T16:18:24.444751+00:00","page_url":"https://stenobird.com/podcast/great-practice-great-life-by-atticus-5602428"},"episode":{"title":"Law Firm Marketing in the AI Era: How Lawyers Build Trust and Stand Out with Robert Rose | Ep. 180","slug":"law-firm-marketing-in-the-ai-era-how-lawyers-build-trust-and-stand-out-with-robert-rose-ep-180","published_at":"2026-04-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/great-practice-great-life-by-atticus-5602428/law-firm-marketing-in-the-ai-era-how-lawyers-build-trust-and-stand-out-with-robert-rose-ep-180","show_page_url":"https://stenobird.com/podcast/great-practice-great-life-by-atticus-5602428","url":"https://83068fe0-94a1-48b4-a352-a45dd99afdc4.libsyn.com/180-law-firm-marketing-in-the-ai-era-how-lawyers-build-trust-and-stand-out-with-robert-rose","audio_url":"https://traffic.libsyn.com/secure/83068fe0-94a1-48b4-a352-a45dd99afdc4/GP_Ep180_Master_1.mp3?dest-id=3539819","summary":"Robert Rose returns to Great Practice, Great Life for a timely conversation about one of the biggest marketing challenges lawyers face right now: how to build trust when AI has made it easy for every firm to sound the same. In this episode, Robert and Steve Riley explore what AI cannot replace: wisdom, human judgment, lived experience, empathy, and the personal story that makes a lawyer truly distinctive. They talk about why law firms need to move beyond generic content and start communicating the real perspective, credibility, and humanity that clients and referral sources are actually looking for. Robert also shares practical ways attorneys can improve their marketing right now. From updating what their firm is teaching AI, to building content around story instead of default formats, to using platforms like LinkedIn, Facebook, and YouTube more intentionally, this episode offers a smarter way to think about standing out in a crowded market. If your marketing feels flat, overly polished, or too much like everyone else's, this conversation will help you reset. In this episode, you will hear: Why AI-generated marketing is making sameness a bigger problem for law firms Why AI can replicate information, but not wisdom, judgment, or lived experience What makes a lawyer truly distinctive in a crowded market How firms may be teaching AI outdated or unhelpful information about themselves Why story-first marketing is more effective than container-first content How vulnerability and honesty can strengthen trust and credibility Why LinkedIn, Facebook, and YouTube should not all be used the same way Three practical ways attorneys can sharpen their message and stand out now ___________ Subscribe & Review Never miss an episode. Subscribe on Apple Podcasts , Spotify , or YouTube . ⭐L…","meta_description":"Robert Rose returns to Great Practice, Great Life for a timely conversation about one of the biggest marketing challenges lawyers face right now: how to b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2749,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/great-practice-great-life-by-atticus-5602428/episodes/law-firm-marketing-in-the-ai-era-how-lawyers-build-trust-and-stand-out-with-robert-rose-ep-180/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/great-practice-great-life-by-atticus-5602428/law-firm-marketing-in-the-ai-era-how-lawyers-build-trust-and-stand-out-with-robert-rose-ep-180.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}