{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"Why PR Must Support Journalism in a Changing Media Landscape with Erin Dolin","slug":"why-pr-must-support-journalism-in-a-changing-media-landscape-with-erin-dolin","published_at":"2026-04-29T09:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/why-pr-must-support-journalism-in-a-changing-media-landscape-with-erin-dolin","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/why-pr-must-support-journalism-in-a-changing-media-landscape","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/69e100c50b4baf3bf2d725d0/media.mp3","summary":"Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former journalist and reporter, she has a unique view of the current media landscape, which she recently discussed in a compelling blog post titled \"Earned Media's Moment Comes with a Responsibility,” which she discusses on this episode. Key Takeaways: - The role of PR in supporting journalism - The future of journalism - Challenges in online publishing and content distribution Episode Timeline: 1:00 Erin is a voracious reader 4:45PR needs to take responsibility as journalism struggles 7:15The importance of sponsored content 9:30Sponsored content shouldn't read like an ad 10:15Audiences don't mind sponsored content 11:10What does the future of journalism look like? 13:30The advantage of smaller outlets 14:10Problems facing online publishing 17:15Hope for the future of online publishing 18:45Why do journalists have an advantage in PR? 21:00Tod's thoughts on press releases 25:00Erin's thought leadership philosophy This episode’s guest: • Erin Dolin on LinkedIn • The Fletcher Group Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Erin Dolin is the Executive Vice President of The Fletcher Group, a PR and content marketing agency that drives action and long-term impact. As a former j…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1701,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/why-pr-must-support-journalism-in-a-changing-media-landscape-with-erin-dolin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/why-pr-must-support-journalism-in-a-changing-media-landscape-with-erin-dolin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}