{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"The Power of Clear Communication in the AEO Era with Kody Gurfein","slug":"the-power-of-clear-communication-in-the-aeo-era-with-kody-gurfein","published_at":"2026-02-11T10:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/the-power-of-clear-communication-in-the-aeo-era-with-kody-gurfein","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/the-power-of-clear-communication-in-the-aeo-era-with-kody-gu","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/698a15f3f6349d3c6e21c9e5/media.mp3","summary":"Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and government stakeholders on critical supply chain issues, and transforms how the market thinks about risk management and AI. In this episode, she discusses Exiger's growth, mission, and innovative tools, such as ForcedLabor.ai, aimed at addressing forced labor in supply chains. Kody emphasizes the importance of clear communication in marketing, as AEO grows in importance, and offers valuable advice for young professionals entering the field.  Key Takeaways: - Mentorship and sponsorship are crucial for young professionals - AI is a tool, but critical thinking remains vital - ForceLabor.ai aims to combat modern slavery in supply chains Episode Timeline: 0:00 Introduction to Kody  2:00 Kody's relationship with Fast Company 4:30 What's happening at Exiger 6:15 How Exiger is bringing transparency to the supply chain 7:15 Exiger's mission 9:15 Exiger's work on identifying slavery in the supply chain 10:15 Supply chain challenges in the current political climate 13:10 The power of clear communication in AEO 15:30 Short vs. flowery texting 18:55 Internal shifts in PR caused by AI 20:00 Mentoring junior PR people in the AI era 23:00 Why critical thinking is more crucial than ever 25:45 Kody's thought leadership philosophy This episode’s guest: • Kody Gurfein on LinkedIn • Exiger on LinkedIn • ForcedLabor.AI Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Kody Gurfein is the Chief Marketing Officer at Exiger, where she leads an award-winning marketing team that drives revenue growth, educates commercial and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1790,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/the-power-of-clear-communication-in-the-aeo-era-with-kody-gurfein/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/the-power-of-clear-communication-in-the-aeo-era-with-kody-gurfein.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}