{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"The Art of Scaling Companies and Clients with Mike Harris","slug":"the-art-of-scaling-companies-and-clients-with-mike-harris","published_at":"2026-01-07T10:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/the-art-of-scaling-companies-and-clients-with-mike-harris","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/the-art-of-scaling-companies-and-clients-with-mike-harris","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/695d39490c30a1408dbb0620/media.mp3","summary":"Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management.  Key Takeaways: - Mike's past work as an NFL field producer - The importance of keeping your great employees - How AEO is changing brand management  Episode Timeline: 2:15 What is the NFL's streaming strategy? 4:45 The NFL's most intense fans 7:00 How did Mike help UPRoar scale to a national agency? 10:30 How does your culture change after 20 employees? 14:00 Mike's four-year strategy to scale his company for sale 17:00 Why AI can only do so much 19:15 How HyperIce grew to a $2 billion company 24:40 How is AI changing brand management  29:00 Does AEO change messaging? 30:30 Mike's thought leadership philosophy This episode’s guest: • Mike Harris on LinkedIn • Uproarpr.com Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2149,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/the-art-of-scaling-companies-and-clients-with-mike-harris/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/the-art-of-scaling-companies-and-clients-with-mike-harris.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}