{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"Tapping into Cultural Power with Danielle Mileno from M&C Saatchi","slug":"tapping-into-cultural-power-with-danielle-mileno-from-m-c-saatchi","published_at":"2026-02-18T10:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/tapping-into-cultural-power-with-danielle-mileno-from-m-c-saatchi","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/tapping-into-cultural-power-with-danielle-mileno-from-mc-saa","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/699209aa1506be1a7e1695c9/media.mp3","summary":"Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies, and is currently the Managing Director and Head of Consumer PR at M&C Saatchi Sport & Entertainment North America. On this episode, she discusses the rising popularity of Formula 1 among luxury consumers, the importance of building authentic relationships in micro communities, and the role of cultural power in effective PR strategies.  Key Takeaways: - F1's appeal to luxury consumers - Cultural power is about shaping what people care about - Current state of PR Episode Timeline: 1:20Introduction to Danielle Mileno and her love of sports 2:40Danielle's work with Manchester United 4:45What's happening these days at M&C Saatchi? 5:45The rise of F1 and its appeal to luxury consumers 8:45Navigating a fragmented media landscape 10:15Building authentic relationships in micro communities 12:35Finding the right influencers for brand authenticity 14:50The amazing appeal of Shaquille O'Neal 17:35Cultural power should be the ultimate KPI 19:35Tying cultural power back to the bottom line 21:30PR is all about relationships 23:00Danielle's thought leadership philosophy This episode’s guest: • Danielle Mileno on LinkedIn • M&C Saatchi Sport & Entertainment North America • M&C Saatchi Sport & Entertainment North America on Instagram Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Danielle Mileno is a seasoned communications executive with over 20 years of experience driving brand equity and reputation for premier global companies,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1545,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/tapping-into-cultural-power-with-danielle-mileno-from-m-c-saatchi/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/tapping-into-cultural-power-with-danielle-mileno-from-m-c-saatchi.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}