{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":343,"summary":"GRC PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, GRC PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-09-16T20:18:20.879737+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"Perfect Pitches and Emerging PR Trends with Samiha Fariha","slug":"perfect-pitches-and-emerging-pr-trends-with-samiha-fariha","published_at":"2026-08-26T09:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/perfect-pitches-and-emerging-pr-trends-with-samiha-fariha","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/perfect-pitches-and-emerging-trends-with-samiha-fariha","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/6a4828188890f0eef33da091/media.mp3","summary":"Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, and the LEGO Group. In addition to her agency work, she serves as Communications Chair on the Canadian Public Relations Society’s Toronto board, where she leads member engagement and communications strategy. She also teaches at Toronto Metropolitan University’s Chang School as a professor, where she designed the Media Relations course to reflect the evolving communications landscape. In this episode, Samiha shares expert insights on crafting compelling media pitches, building effective media lists, and navigating emerging trends in public relations.  Key Takeaways: - Crafting compelling media pitches - The growth of the pay-to-play media environment - Impact of AI in PR Episode Timeline: 1:30 Is Samiha a coffee or tea drinker? 2:45 What got Samiha interested in PR? 4:00 Emerging trends in PR 5:45 Brands should look into affiliate partnerships 6:45 The emerging pay-to-play market in media 7:30 Editors are pushing back against AI 8:30 The rise of AI on Qwoted 9:20 Whatever happened to human writing? 10:00The rise of pay-to-play on TV  12:05How to write a great pitch   13:50Journalists want to write a fun story 15:45How to build a great media list 18:00Talking to college students about AI 19:50Why journalists don't like AI 21:45Samiha's thought leadership philosophy This episode’s guest: • Samiha Fariha on LinkedIn • Golin Ketchum's website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more informatio…","meta_description":"Samiha Fariha is the senior associate at Golin Ketchum, where she supports clients including Staples Canada, Schneider Electric, ADP Canada, Specsavers, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1484,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/perfect-pitches-and-emerging-pr-trends-with-samiha-fariha/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/perfect-pitches-and-emerging-pr-trends-with-samiha-fariha.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}