{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"How Data-Driven Press Releases Can Lead to Top-Tier Placements with Vince Galloro","slug":"how-data-driven-press-releases-can-lead-to-top-tier-placements-with-vince-galloro","published_at":"2026-06-17T09:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/how-data-driven-press-releases-can-lead-to-top-tier-placements-with-vince-galloro","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/how-data-driven-press-releases-can-lead-to-top-tier-placemen","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/6a18e3ee69630795d8d8034d/media.mp3","summary":"Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strategies for companies partnering with healthcare providers. In this episode, Vince shares insights into how healthcare companies can leverage press releases to generate earned media, his transition from journalism to healthcare PR, effective storytelling strategies, and the importance of data-driven press releases. Episode Timeline: 1:40Vince's Transition from journalism to healthcare PR 4:00Vince's favorite stories that he's covered 6:15How journalism skills benefit PR strategies 8:25Overview of Sunrise Health Communications 11:50Common mistakes in healthcare PR messaging 13:15Why clients sometimes screw up their own messaging 14:25Tips on how to get earned media through press releases 17:25Vince's quarterly press releases 20:00Wall Street Journal hops on the story 22:05WeatherBug's fantastic press release 24:45Vince's thought leadership Philosophy Key Takeaways: - Why press releases with strong data and visuals get top-tier media coverage - Relationships with journalists are crucial for healthcare PR success - Why being a journalist is a big help in PR This episode’s guest: • Vince Galloro on LinkedIn • Sunrise Health Communications on LinkedIn • Sunrise Health Communications' website Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.","meta_description":"Vince Galloro is the Principal at Sunrise Health Communications, where he creates media relations, thought leadership, and corporate communications strate…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1687,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/how-data-driven-press-releases-can-lead-to-top-tier-placements-with-vince-galloro/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/how-data-driven-press-releases-can-lead-to-top-tier-placements-with-vince-galloro.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}