{"podcast":{"title":"GRC PR 360","slug":"grc-pr-360-784039","podcast_index_feed_id":784039,"rss_url":"https://feed.pippa.io/public/shows/5dcc39baa20b6b9503a07b26","website_url":"https://shows.acast.com/pr-360","image_url":"https://assets.pippa.io/shows/5dcc39baa20b6b9503a07b26/1776272785404-7cfbeca3-c812-4e19-8396-f73f8bbd1eaf.jpeg","author":"Jan Richardson","episode_count":335,"summary":"PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications. Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.","last_synced_at":"2026-07-22T20:19:38.125526+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039"},"episode":{"title":"Creating Fresh and Compelling Manufacturing Narratives with Lauren Kwedar Cockerell","slug":"creating-fresh-and-compelling-manufacturing-narratives-with-lauren-kwedar-cockerell","published_at":"2026-07-15T09:02:00+00:00","page_url":"https://stenobird.com/podcast/grc-pr-360-784039/creating-fresh-and-compelling-manufacturing-narratives-with-lauren-kwedar-cockerell","show_page_url":"https://stenobird.com/podcast/grc-pr-360-784039","url":"https://shows.acast.com/pr-360/episodes/creating-fresh-and-compelling-manufacturing-narratives-with","audio_url":"https://sphinx.acast.com/p/open/s/5dcc39baa20b6b9503a07b26/e/6a39d4147b6a25ccae6811dc/media.mp3","summary":"Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of \"The Impatient Entrepreneur\" podcast. She's a PR strategist who helps entrepreneurs and business leaders turn their expertise into credible, visible brands through thoughtful public relations and clear communication. She works with founders across industries to uncover the stories inside their businesses and turn them into meaningful visibility, thought leadership, and long-term trust. On this episode, she shares the art of storytelling in the manufacturing space, why PR is all about saving jobs, and the lessons she's learned as a podcast host. Key Takeaways: - Why PR's job is to help save jobs - The difference between marketing and PR - Translating tech for the layman Episode Timeline: 2:00Podcasters get bad pitches 2:50What's happening at Kwedar & Co. these days? 4:45How Kwedar & Co.is helping to save jobs 6:30How Lauren helps manufacturing companies create a clear message 7:45Using the \"Thread\" to find a company's core brand 8:45How Lauren explains ROI in PR 10:45The difference between marketing and PR 12:00PR creates invaluable third-party credibility 14:00Some companies want to keep their PR hush-hush 15:30Taking complex tech narratives and making them easy to understand 19:10The big lessons Lauren has learned hosting her podcast 20:40What's Lauren's thought leadership philosophy? This episode’s guest: • Lauren Kwedar Cockerell on LinkedIn • Kwedar & Co.'s free Internal Communications Assessment • Kwedar & Co's website • \"The Impatient Entrepreneur\" podcast on iTunes Subscribe and leave a 5-star review:  https://pod.link/1496390646 Contact Us! •Join the conversation by leaving a comment! •Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for list…","meta_description":"Lauren Kwedar Cockerell is the founder and president of Kwedar & Co. and host of \"The Impatient Entrepreneur\" podcast. She's a PR strategist who helps…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1445,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/grc-pr-360-784039/episodes/creating-fresh-and-compelling-manufacturing-narratives-with-lauren-kwedar-cockerell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/grc-pr-360-784039/creating-fresh-and-compelling-manufacturing-narratives-with-lauren-kwedar-cockerell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}