{"podcast":{"title":"Got Marketing?","slug":"got-marketing-4488813","podcast_index_feed_id":4488813,"rss_url":"https://app.kajabi.com/podcasts/2147492560/feed","website_url":"https://www.campaigndelmar.com/podcasts/got-marketing","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/118550/podcasts/071bcc-5c63-43ad-8210-df6bd7d45e2_Got_Marketing_2025.png","author":"Mia Fileman","episode_count":131,"summary":"Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.","last_synced_at":"2026-07-16T08:22:07.060929+00:00","page_url":"https://stenobird.com/podcast/got-marketing-4488813"},"episode":{"title":"Mixtape 2025: Speaking gigs, what’s no longer working, and how to build high-performing campaigns (Ep 120)","slug":"mixtape-2025-speaking-gigs-what-s-no-longer-working-and-how-to-build-high-performing-campaigns-ep-120","published_at":"2025-12-03T18:00:00+00:00","page_url":"https://stenobird.com/podcast/got-marketing-4488813/mixtape-2025-speaking-gigs-what-s-no-longer-working-and-how-to-build-high-performing-campaigns-ep-120","show_page_url":"https://stenobird.com/podcast/got-marketing-4488813","url":"https://www.campaigndelmar.com/podcasts/got-marketing/episodes/2149121989","audio_url":"https://app.kajabi.com/podcasts/medias/2149121989.mp3","summary":"Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing? , Mia is coming to you from a house full of boxes, kids, removalists, and absolute emotional chaos, so while she relocates her entire life (not south… but east ✈️), she’s leaving you with a special treat:  the Got Marketing? Mixtape 2025 edition. Inside this curated greatest-hits episode, Mia shares three value packed segments worth replaying, especially if you’re ready to sharpen your strategy, earn more visibility, and finally build a brand that performs . From winning paid speaking gigs, to what’s no longer working in 2025 (and what to do instead), to the step-by-step process for building campaigns that actually convert, this episode is your all-in-one marketing reset. 🎧   Press play if you want to sharpen your marketing instincts, future-proof your strategy, and create campaigns that genuinely move your business forward.   DM us anytime , or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ How to pitch yourself for paid speaking gigs (and what event organisers actually want) ✨ Why vulnerability and storytelling are now core speaking skills ✨ What’s officially not working in marketing anymore, and the 2025 alternatives ✨ How to use segmentation, personalisation, and curiosity to boost results ✨ Why educational-only content is dead, and what to do instead ✨ The three types of campaigns every small business needs ✨ How to structure brand awareness, lead generation, and conversion campaigns ✨ The mindset shift needed to move from hobby marketing to brand building ✨ The one-rule that makes campaigns work: one objective, one campaign     Connect with Mia: Connect with Mia on LinkedIn Follow got marketing…","meta_description":"Your most-needed marketing lessons of 2025, all in one place This week on Got Marketing? , Mia is coming to you from a house full of boxes, kids, removali…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1401,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/got-marketing-4488813/episodes/mixtape-2025-speaking-gigs-what-s-no-longer-working-and-how-to-build-high-performing-campaigns-ep-120/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/got-marketing-4488813/mixtape-2025-speaking-gigs-what-s-no-longer-working-and-how-to-build-high-performing-campaigns-ep-120.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}