{"podcast":{"title":"Got Marketing?","slug":"got-marketing-4488813","podcast_index_feed_id":4488813,"rss_url":"https://app.kajabi.com/podcasts/2147492560/feed","website_url":"https://www.campaigndelmar.com/podcasts/got-marketing","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/118550/podcasts/071bcc-5c63-43ad-8210-df6bd7d45e2_Got_Marketing_2025.png","author":"Mia Fileman","episode_count":131,"summary":"Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.","last_synced_at":"2026-07-16T08:22:07.060929+00:00","page_url":"https://stenobird.com/podcast/got-marketing-4488813"},"episode":{"title":"How much marketing does your business really need?","slug":"how-much-marketing-does-your-business-really-need","published_at":"2025-08-27T19:00:00+00:00","page_url":"https://stenobird.com/podcast/got-marketing-4488813/how-much-marketing-does-your-business-really-need","show_page_url":"https://stenobird.com/podcast/got-marketing-4488813","url":"https://www.campaigndelmar.com/podcasts/got-marketing/episodes/2149076011","audio_url":"https://app.kajabi.com/podcasts/medias/2149076011.mp3","summary":"Not all marketing is created equal: how much is enough? This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough? Spoiler: there’s no one-size-fits-all answer because it depends on your business model, your goals, and how hard your offer is to sell. From why service providers like designers and copywriters don’t need to “do it all,” to why digital products and courses demand a constant stream of marketing, Mia breaks down the reality behind the advice you hear online. Along the way, she pulls lessons from Bunnings’ multi-million-dollar ad spend, a $200K recruitment campaign for the NT Government, and her own year-in-the-making “In Good Company” campaign. The takeaway? Doing “all the things” isn’t the answer. Doing the right things well is. It’s not about half-assing more, it’s about fewer, bigger, better plays that actually move the needle. 🎧 Press play if you’ve ever felt like your marketing is guesswork, if you’re tired of chasing every trend, or if you need a reminder that quality beats quantity every time.   We’d love to hear from you.  DM us anytime , or leave a review if you found it valuable.   What you’ll take away from in this episode:  ✨ The reality of defence partner life, and why it’s “death by a thousand cuts” ✨ How constant moves and uncertainty impact careers, families, and choices ✨ Why entrepreneurship can be a lifeline for defence partners ✨ The hidden admin load that comes with military life (and why it often falls to partners) ✨ How Mia is planning “Operation Work Less in 2026” to create more family space ✨ Why strong business foundations let you step back without losing momentum ✨ The moment Lillie took the mic, and proved the power of delegation ✨ Why sometimes, in business an…","meta_description":"Not all marketing is created equal: how much is enough? This week on Got Marketing?, Mia tackles the million-dollar question: how much marketing is enough…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1066,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/got-marketing-4488813/episodes/how-much-marketing-does-your-business-really-need/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/got-marketing-4488813/how-much-marketing-does-your-business-really-need.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}