{"podcast":{"title":"Got Marketing?","slug":"got-marketing-4488813","podcast_index_feed_id":4488813,"rss_url":"https://app.kajabi.com/podcasts/2147492560/feed","website_url":"https://www.campaigndelmar.com/podcasts/got-marketing","image_url":"https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/site/118550/podcasts/071bcc-5c63-43ad-8210-df6bd7d45e2_Got_Marketing_2025.png","author":"Mia Fileman","episode_count":131,"summary":"Most marketing has the shelf life of a trending sound. This is Got Marketing? where we unpack campaigns, marketing news, and what actually lasts.","last_synced_at":"2026-07-16T08:22:07.060929+00:00","page_url":"https://stenobird.com/podcast/got-marketing-4488813"},"episode":{"title":"Growing a community with the founder of TradieWives, Verity Hare","slug":"growing-a-community-with-the-founder-of-tradiewives-verity-hare","published_at":"2025-09-10T19:00:00+00:00","page_url":"https://stenobird.com/podcast/got-marketing-4488813/growing-a-community-with-the-founder-of-tradiewives-verity-hare","show_page_url":"https://stenobird.com/podcast/got-marketing-4488813","url":"https://www.campaigndelmar.com/podcasts/got-marketing/episodes/2149083966","audio_url":"https://app.kajabi.com/podcasts/medias/2149083966.mp3","summary":"What it really takes to build a 30k-strong community (without the cult vibes) This week on Got Marketing?, Mia sits down with Verity Hare , founder of TradieWives  — a 30,000-strong community for wives and partners in the trades — to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart that make Tradie Wives a rare gem: supportive, useful, and sustainable. You’ll also hear the behind-the-scenes of growing a free Facebook group into a values-led business (memberships, partners, directory, conference) without breaking trust — plus some very real talk about event season nerves ahead of Ripple Festival and the Squarespace Tradie Panel . 🎧 Press play if you’re building community as a growth strategy — or you’re craving one that isn’t synthetic, salesy, or culty.   DM us anytime , or leave a review if you found it valuable.   What you’ll takeaway from in this episode:  ✨ Why Tradie Wives has a relationship counsellor — and how personal dynamics at home spill into the business ✨ Boundaries build belonging: the fast-block rule that keeps 30k members feeling safe (no second chances) ✨ From free group to business model: memberships, partner support, a public directory, and an annual conference ✨ Event lessons: what actually goes wrong (and why your audience won’t notice) ✨ SOPs that save your sanity: approvals, moderation, conflict pathways, and choosing the right tools ✨ When not to help: why resentment is your cue to outsource the “in the business” work ✨ Niche right: serve a clear community (tradie partners) with trust, safety, and ruthless alig…","meta_description":"What it really takes to build a 30k-strong community (without the cult vibes) This week on Got Marketing?, Mia sits down with Verity Hare , founder of Tra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1563,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/got-marketing-4488813/episodes/growing-a-community-with-the-founder-of-tradiewives-verity-hare/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/got-marketing-4488813/growing-a-community-with-the-founder-of-tradiewives-verity-hare.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}