{"podcast":{"title":"GoldDust","slug":"golddust-7738358","podcast_index_feed_id":7738358,"rss_url":"https://api.riverside.fm/hosting/qkXzr0Ne.rss","website_url":"www.katebaxterstudio.com/golddust-podcast","image_url":"https://hosting-media.riverside.com/media/podcasts/e7eefbee-2524-4dbf-b488-fa99b7b8de76/logos/3e42c14a-3316-4963-99f1-691ef7cf1892.png","author":"Kate Baxter","episode_count":6,"summary":"The GoldDust Podcast is a behind-the-scenes look at what it really takes to build a successful jewellery business today. Hosted by jewellery consultant and The Cut London founder Kate Baxter, each episode features candid conversations with independent designers, retailers and industry experts shaping the modern jewellery landscape. Together we explore the realities of building a jewellery brand in the current climate, from developing a recognisable design language, to pricing, production, wholesale, and marketing ideas - why do some jewellery brands fail when others succeed? Practical, real, open and honest, GoldDust offers an insider look at the creative and commercial sides of the jewellery industry, and gets to the crux of what really makes a difference when building a brand.","last_synced_at":"2026-09-24T18:21:33.404132+00:00","page_url":"https://stenobird.com/podcast/golddust-7738358"},"episode":{"title":"Growing a Demi-Fine Jewellery Brand Without Paid Advertising with Laura Vann","slug":"growing-a-demi-fine-jewellery-brand-without-paid-advertising-with-laura-vann","published_at":"2026-08-01T20:38:08+00:00","page_url":"https://stenobird.com/podcast/golddust-7738358/growing-a-demi-fine-jewellery-brand-without-paid-advertising-with-laura-vann","show_page_url":"https://stenobird.com/podcast/golddust-7738358","url":"https://api.riverside.com/hosting-analytics/media/793ef5f5c9c20d652af7adb689f232119c3561aef9a8b8d5e16fc0d7cf020d47/eyJlcGlzb2RlSWQiOiI4ZjE4ZjRjZC01Y2Y5LTQ0MzEtODlkYS05ZGY2NWI5ZGFiOTYiLCJwb2RjYXN0SWQiOiJlN2VlZmJlZS0yNTI0LTRkYmYtYjQ4OC1mYTk5YjdiOGRlNzYiLCJhY2NvdW50SWQiOiI2NWE4ZjYyMzFmZDYzNzBhMDNhYWQwNzMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE2ZjEzYWZlNDVlNTQ3Yjg4NDIyNjc2L2thdGUtYmF4dGVycy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTJfXzExLTUzLTUxLm1wMyJ9.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/793ef5f5c9c20d652af7adb689f232119c3561aef9a8b8d5e16fc0d7cf020d47/eyJlcGlzb2RlSWQiOiI4ZjE4ZjRjZC01Y2Y5LTQ0MzEtODlkYS05ZGY2NWI5ZGFiOTYiLCJwb2RjYXN0SWQiOiJlN2VlZmJlZS0yNTI0LTRkYmYtYjQ4OC1mYTk5YjdiOGRlNzYiLCJhY2NvdW50SWQiOiI2NWE4ZjYyMzFmZDYzNzBhMDNhYWQwNzMiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE2ZjEzYWZlNDVlNTQ3Yjg4NDIyNjc2L2thdGUtYmF4dGVycy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTJfXzExLTUzLTUxLm1wMyJ9.mp3","summary":"Building a successful demi-fine jewellery brand is one of the hardest challenges in the jewellery industry. Margins are tight, competition is fierce, and success depends on selling significant volume without losing the creativity and identity that made your brand special in the first place. Laura Vann has done exactly that. Over the past decade, Laura has built one of Britain's most successful independent demi-fine jewellery brands, with stockists including Fortnum & Mason, Liberty, Harvey Nichols and Selfridges. Rather than competing through ever-increasing advertising budgets, she has grown her business by thinking differently: creating jewellery that's difficult to copy, presenting every collection in a fresh contemporary context, and replacing paid advertising with collaborations, events and genuine relationships that continue to fuel the brand today. In this conversation, we explore how Laura transformed a family wholesale jewellery business into a distinctive consumer brand, why she believes signature design is your greatest competitive advantage, and how she successfully expanded into bespoke engagement rings and fine jewellery without losing the identity that made her brand so recognisable. Topics include: • why building a profitable demi-fine jewellery brand is so challenging • creating jewellery that's difficult to copy • developing a distinctive signature style that customers recognise instantly • why Laura turned her back on Meta and Google advertising • replacing paid ads with events, collaborations and meaningful relationships • growing from wholesale into luxury retailers including Fortnum & Mason, Liberty and Selfridges • expanding from demi-fine into bespoke engagement rings and fine jewellery • why the best opportunities come from putting your…","meta_description":"Building a successful demi-fine jewellery brand is one of the hardest challenges in the jewellery industry. Margins are tight, competition is fierce, and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3600,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/golddust-7738358/episodes/growing-a-demi-fine-jewellery-brand-without-paid-advertising-with-laura-vann/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/golddust-7738358/growing-a-demi-fine-jewellery-brand-without-paid-advertising-with-laura-vann.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}