{"podcast":{"title":"Go To Masters Show","slug":"go-to-masters-show-6426488","podcast_index_feed_id":6426488,"rss_url":"https://feeds.fame.so/go-to-masters-show","website_url":"https://podcasts.fame.so/go-to-masters-show","image_url":"https://content.fameapp.so/751zn261/5e159fc0-753b-11f1-8504-1914e4e4d32f/5e159e70-753b-11f1-8c80-cfb7aa4cbed8.jpg","author":"Everstage","episode_count":150,"summary":"In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.","last_synced_at":"2026-07-19T14:21:29.520211+00:00","page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488"},"episode":{"title":"Robby Halford (Momentive Software) on Why Enablement Needs the CRO, Ramp Design & AI Coaching","slug":"robby-halford-momentive-software-on-why-enablement-needs-the-cro-ramp-design-ai-coaching-2","published_at":"2026-06-27T10:18:00+00:00","page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488/robby-halford-momentive-software-on-why-enablement-needs-the-cro-ramp-design-ai-coaching-2","show_page_url":"https://stenobird.com/podcast/go-to-masters-show-6426488","url":"https://podcasts.fame.so/e/1n2r2rwn","audio_url":"https://media.fame.so/wx92m308.mp3","summary":"Most ramp programs are just bad instructional design dressed up as onboarding. A week of PowerPoints, a parade of decks, and then we throw new sellers on the floor and hope. Robby Halford has watched this break sales teams for over a decade — and built something different.Robby is VP of Go-to-Market Performance at Momentive Software, where he oversees enablement, business development, marketing operations, and sales operations. He started his career as a middle school English teacher, spent six years carrying a bag (and made President's Club in his first full year), and is finishing a doctorate in curriculum and instruction. He brings the seriousness of an academic and the empathy of a former seller to every program he builds.He joins GoToMasters to argue that enablement is not a slide-making team. It's the execution wing of every strategic decision a leadership team makes, and the function only works when it has a direct seat at the CRO's table. He breaks down why he pays new sellers to learn for a full month before they touch a quota, why CSMs are the most under-enabled team in most orgs, why throwing more enablement at a problem rarely fixes it, and why AI feedback often lands better than manager feedback — because it has no feelings to hurt.If you're building an enablement function, designing a ramp program, or trying to elevate learning into a revenue-generating activity, this one's worth your time.","meta_description":"Most ramp programs are just bad instructional design dressed up as onboarding. A week of PowerPoints, a parade of decks, and then we throw new sellers on…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2901,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/go-to-masters-show-6426488/episodes/robby-halford-momentive-software-on-why-enablement-needs-the-cro-ramp-design-ai-coaching-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/go-to-masters-show-6426488/robby-halford-momentive-software-on-why-enablement-needs-the-cro-ramp-design-ai-coaching-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}